Leveraging Farmer Producer Companies to Transition to Market-Based Production Systems in Jharkhand
Small and marginal farmers in India struggle for access to good quality inputs in farming of crops (seeds, fertilizers, crop protection) and livestock (stock species, breed, density, feed consumption); credit; market acceptance (such as for a new p...
| Main Authors: | , |
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| Format: | Brief |
| Language: | English |
| Published: |
World Bank, Washington, DC
2020
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/250311591190848543/Leveraging-Farmer-Producer-Companies-to-Transition-to-Market-Based-Production-Systems-in-Jharkhand http://hdl.handle.net/10986/34716 |
| Summary: | Small and marginal farmers in India
struggle for access to good quality inputs in farming of
crops (seeds, fertilizers, crop protection) and livestock
(stock species, breed, density, feed consumption); credit;
market acceptance (such as for a new product); connectivity
(for bulk marketing); and storage facilities. Aggregation of
farmers into Farmer Producer Companies (FPCs) has shown to
overcome many of these problems. JOHAR FPCs are unique
compared to existing ones because of their huge membership
base (7,000–8,000 per FPC), shareholder composition (only
women), and product basket with produce that helps double
incomes. This note includes experiences and learnings of the
implementation of marketing initiatives for: (i) a new
poultry product, and (ii) increasing the marketing of tomato
produce through post-harvest management practices and technologies. |
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