Tourism Theory of Change
Theory of Change in tourism is about understanding why and how change happens, so that development programs can make the most of the development potential of this sector. It is critically important that there is full understanding of the challenges...
| Main Authors: | , , , |
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| Format: | Report |
| Language: | English |
| Published: |
World Bank, Washington, DC
2021
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/853301618897583767/Tourism-Theory-of-Change http://hdl.handle.net/10986/35459 |
| Summary: | Theory of Change in tourism is about
understanding why and how change happens, so that
development programs can make the most of the development
potential of this sector. It is critically important that
there is full understanding of the challenges, assumptions,
solutions and indicators for tourism. The evidence behind
tourism as a positive development change agent also needs to
be regularly challenged and examined. To be successful,
projects need to take the entire tourism landscape into
consideration and leverage insights from past projects.
Theory of Change (ToC) provides a framework for the
planning, execution and evaluation of tourism projects and
programs that connects to project goals and development
objectives and helps maximize tourism’s potential. This
report explains Finance, Competitiveness and Innovation
(FCI) Global Practice’s Tourism ToC. It is written for World
Bank Group Task Team Leaders (TTLs), Project Teams, and
Tourism Specialists, as part of a suite of tools to help
improve tourism project design. The report articulates the
‘why’ and ‘how’ of FCI’s approach to project design and
implementation. It includes a step-by-step guide to using
Theory of Change for tourism project and program design. |
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