Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea

This paper examines the drivers of COVID-19 vaccine hesitancy and tests various means of increasing people’s willingness to receive a COVID-19 vaccine. The study draws on data collected through a broadly representative phone survey with 2,533 respo...

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Main Authors: Hoy, Christopher, Wood, Terence, Moscoe, Ellen
Format: Working Paper
Language:English
Published: World Bank, Washington, DC 2021
Subjects:
Online Access:http://documents.worldbank.org/curated/undefined/293831636115205584/Addressing-Vaccine-Hesitancy-Survey-and-Experimental-Evidence-from-Papua-New-Guinea
http://hdl.handle.net/10986/36549
id okr-10986-36549
recordtype oai_dc
spelling okr-10986-365492021-11-13T05:10:40Z Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea Hoy, Christopher Wood, Terence Moscoe, Ellen CORONAVIRUS COVID-19 COVID-19 VACCINATION VACCINE HESITANCY SURVEY EXPERIMENT SIDE EFFECT TRUSTED INFORMATION SOURCE HEALTH RISK This paper examines the drivers of COVID-19 vaccine hesitancy and tests various means of increasing people’s willingness to receive a COVID-19 vaccine. The study draws on data collected through a broadly representative phone survey with 2,533 respondents and an online randomized survey experiment with 2,392 participants in Papua New Guinea. Both surveys show that less than 20 percent of the respondents who were aware a vaccine existed were willing to be vaccinated. The main reason respondents stated for their hesitancy regarding the vaccine was concern about side effects; however, the majority also said health workers could change their mind, particularly if information was communicated in person. The phone survey illustrated that people’s level of trust in the vaccine and their beliefs about the behavior of others are strongly associated with their intention to get a COVID-19 vaccine. In contrast, people’s concern about COVID-19, most trusted source of information (including social media), and vaccination history were unrelated to their intention to get vaccinated. The online experiment showed that a message that emphasized the relative safety of the vaccine by highlighting that severe side effects are rare, while also emphasizing the dangers of COVID-19, increased intention to get vaccinated by around 50 percent. Collectively, these results suggest that policy makers would be well placed to direct their efforts to boosting the general population’s trust that getting vaccinated substantially reduces the risk of severe illness or death from COVID-19. 2021-11-12T18:17:49Z 2021-11-12T18:17:49Z 2021-11 Working Paper http://documents.worldbank.org/curated/undefined/293831636115205584/Addressing-Vaccine-Hesitancy-Survey-and-Experimental-Evidence-from-Papua-New-Guinea http://hdl.handle.net/10986/36549 English Policy Research Working Paper;No. 9837 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank World Bank, Washington, DC Publications & Research Publications & Research :: Policy Research Working Paper East Asia and Pacific Papua New Guinea
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
topic CORONAVIRUS
COVID-19
COVID-19 VACCINATION
VACCINE HESITANCY
SURVEY EXPERIMENT
SIDE EFFECT
TRUSTED INFORMATION SOURCE
HEALTH RISK
spellingShingle CORONAVIRUS
COVID-19
COVID-19 VACCINATION
VACCINE HESITANCY
SURVEY EXPERIMENT
SIDE EFFECT
TRUSTED INFORMATION SOURCE
HEALTH RISK
Hoy, Christopher
Wood, Terence
Moscoe, Ellen
Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea
geographic_facet East Asia and Pacific
Papua New Guinea
relation Policy Research Working Paper;No. 9837
description This paper examines the drivers of COVID-19 vaccine hesitancy and tests various means of increasing people’s willingness to receive a COVID-19 vaccine. The study draws on data collected through a broadly representative phone survey with 2,533 respondents and an online randomized survey experiment with 2,392 participants in Papua New Guinea. Both surveys show that less than 20 percent of the respondents who were aware a vaccine existed were willing to be vaccinated. The main reason respondents stated for their hesitancy regarding the vaccine was concern about side effects; however, the majority also said health workers could change their mind, particularly if information was communicated in person. The phone survey illustrated that people’s level of trust in the vaccine and their beliefs about the behavior of others are strongly associated with their intention to get a COVID-19 vaccine. In contrast, people’s concern about COVID-19, most trusted source of information (including social media), and vaccination history were unrelated to their intention to get vaccinated. The online experiment showed that a message that emphasized the relative safety of the vaccine by highlighting that severe side effects are rare, while also emphasizing the dangers of COVID-19, increased intention to get vaccinated by around 50 percent. Collectively, these results suggest that policy makers would be well placed to direct their efforts to boosting the general population’s trust that getting vaccinated substantially reduces the risk of severe illness or death from COVID-19.
format Working Paper
author Hoy, Christopher
Wood, Terence
Moscoe, Ellen
author_facet Hoy, Christopher
Wood, Terence
Moscoe, Ellen
author_sort Hoy, Christopher
title Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea
title_short Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea
title_full Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea
title_fullStr Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea
title_full_unstemmed Addressing Vaccine Hesitancy : Survey and Experimental Evidence from Papua New Guinea
title_sort addressing vaccine hesitancy : survey and experimental evidence from papua new guinea
publisher World Bank, Washington, DC
publishDate 2021
url http://documents.worldbank.org/curated/undefined/293831636115205584/Addressing-Vaccine-Hesitancy-Survey-and-Experimental-Evidence-from-Papua-New-Guinea
http://hdl.handle.net/10986/36549
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