Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic

This paper presents the results of a randomized controlled trial testing the effectiveness of taxpayer communications informed by behavioral science in inducing business payroll tax compliance at the onset of the COVID-19 pandemic. In March 2020, a...

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Main Authors: Karver, Jonathan George, Shijaku, Hilda, Ungerer, Christoph T F
Format: Working Paper
Language:English
Published: Washington, DC: World Bank 2022
Subjects:
Online Access:http://documents.worldbank.org/curated/en/256481646672332016/Nudging-in-the-Time-of-the-Coronavirus-Evidence-from-an-Experimental-Tax-Trial-in-Albania-at-the-Onset-of-a-Global-Pandemic
http://hdl.handle.net/10986/37114
id okr-10986-37114
recordtype oai_dc
spelling okr-10986-371142022-03-10T05:10:50Z Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic Karver, Jonathan George Shijaku, Hilda Ungerer, Christoph T F TRADE AND INVESTMENT TAX AUTHORITY RANDOM EFFECTS MODEL RANDOMIZED CONTROLLED TRIALS SOCIAL SECURITY CONTRIBUTION COMPENSATION FROM INJURY GLOBAL PANDEMIC This paper presents the results of a randomized controlled trial testing the effectiveness of taxpayer communications informed by behavioral science in inducing business payroll tax compliance at the onset of the COVID-19 pandemic. In March 2020, an experimental tax trial targeting 5,423 firms was implemented, coinciding with the national lockdown due to the global pandemic. The Albanian tax authority sent postal letters to employers and selected employees highlighting a suspicion that wages were under-declared to avoid personal income tax withholding. Employers and employees suspected of under-declaring were randomly assigned to receive a soft-tone letter (highlighting the social importance of contributing through taxes), a strong-tone letter (highlighting the penalties associated with under-declaring), or none (forming a control group against which the impact of receiving the letters could be estimated). For employers receiving soft-tone letters, the study finds large, statistically significant increases on subsequent payroll declarations (by as much as 10 percent relative to the control group), which gradually attenuate over the following six months. No statistically significant effects are found for letters sent to employees or strong-tone letters. The findings highlight (i) the importance of framing of communications as well as the importance of smart selection of letter recipients for taxpayer communication campaigns, (ii) which type of taxpayer communications were most effective in the context of the COVID-19 pandemic, and (iii) the role that randomized controlled trials and behavioral science can play in strengthening the effectiveness of government policy, particularly for public revenue mobilization. 2022-03-09T20:27:55Z 2022-03-09T20:27:55Z 2022-03-07 Working Paper http://documents.worldbank.org/curated/en/256481646672332016/Nudging-in-the-Time-of-the-Coronavirus-Evidence-from-an-Experimental-Tax-Trial-in-Albania-at-the-Onset-of-a-Global-Pandemic http://hdl.handle.net/10986/37114 English CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank Washington, DC: World Bank Policy Research Working Paper Publications & Research Europe and Central Asia Albania
repository_type Digital Repository
institution_category Foreign Institution
institution Digital Repositories
building World Bank Open Knowledge Repository
collection World Bank
language English
topic TRADE AND INVESTMENT
TAX AUTHORITY
RANDOM EFFECTS MODEL
RANDOMIZED CONTROLLED TRIALS
SOCIAL SECURITY CONTRIBUTION
COMPENSATION FROM INJURY
GLOBAL PANDEMIC
spellingShingle TRADE AND INVESTMENT
TAX AUTHORITY
RANDOM EFFECTS MODEL
RANDOMIZED CONTROLLED TRIALS
SOCIAL SECURITY CONTRIBUTION
COMPENSATION FROM INJURY
GLOBAL PANDEMIC
Karver, Jonathan George
Shijaku, Hilda
Ungerer, Christoph T F
Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic
geographic_facet Europe and Central Asia
Albania
description This paper presents the results of a randomized controlled trial testing the effectiveness of taxpayer communications informed by behavioral science in inducing business payroll tax compliance at the onset of the COVID-19 pandemic. In March 2020, an experimental tax trial targeting 5,423 firms was implemented, coinciding with the national lockdown due to the global pandemic. The Albanian tax authority sent postal letters to employers and selected employees highlighting a suspicion that wages were under-declared to avoid personal income tax withholding. Employers and employees suspected of under-declaring were randomly assigned to receive a soft-tone letter (highlighting the social importance of contributing through taxes), a strong-tone letter (highlighting the penalties associated with under-declaring), or none (forming a control group against which the impact of receiving the letters could be estimated). For employers receiving soft-tone letters, the study finds large, statistically significant increases on subsequent payroll declarations (by as much as 10 percent relative to the control group), which gradually attenuate over the following six months. No statistically significant effects are found for letters sent to employees or strong-tone letters. The findings highlight (i) the importance of framing of communications as well as the importance of smart selection of letter recipients for taxpayer communication campaigns, (ii) which type of taxpayer communications were most effective in the context of the COVID-19 pandemic, and (iii) the role that randomized controlled trials and behavioral science can play in strengthening the effectiveness of government policy, particularly for public revenue mobilization.
format Working Paper
author Karver, Jonathan George
Shijaku, Hilda
Ungerer, Christoph T F
author_facet Karver, Jonathan George
Shijaku, Hilda
Ungerer, Christoph T F
author_sort Karver, Jonathan George
title Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic
title_short Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic
title_full Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic
title_fullStr Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic
title_full_unstemmed Nudging in the Time of the Coronavirus : Evidence from an Experimental Tax Trial in Albania at the Onset of a Global Pandemic
title_sort nudging in the time of the coronavirus : evidence from an experimental tax trial in albania at the onset of a global pandemic
publisher Washington, DC: World Bank
publishDate 2022
url http://documents.worldbank.org/curated/en/256481646672332016/Nudging-in-the-Time-of-the-Coronavirus-Evidence-from-an-Experimental-Tax-Trial-in-Albania-at-the-Onset-of-a-Global-Pandemic
http://hdl.handle.net/10986/37114
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