Participatory Communication : A Practical Guide
Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making process...
| Main Authors: | , |
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| Format: | Publication |
| Language: | English |
| Published: |
World Bank
2012
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| Online Access: | http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000334955_20090812024146 http://hdl.handle.net/10986/2657 http://hdl.handle.net/10986/5940 |
| Summary: | Many communication practitioners and
development workers face obstacles and challenges in their
practical work. A participatory communication strategy
offers a very specific perspective on how to articulate
social processes, decision-making processes, and any change
process for that matter. Participatory approaches are
nothing new. However, what is new is the proliferation of
institutions, especially governmental but also
nongovernmental organizations (NGOs) that seek participatory
approaches in their development initiative. This guide
concerns to provide perspectives, tools and experiences
regarding how to go about it with participatory
communication strategies. It is conceived as a guide to be
of relevance and utility for development workers in the
field. It is targeted at both at government and their
officials, the World Bank staff, and at civil society. The
particular relevance of this guide is three-fold: 1) placing
the practitioner debate about participatory communication
within a conceptual framework, allowing the practitioner who
reads this to position him or herself conceptually,
understanding some of the possible implications of opting
for one or another strategic approach in their use of
communication; 2) providing an introduction to the use of a
participatory communication approach to specific development
projects as well as illustrating the use of participatory
communication in broader social change processes; and 3)
drawing generic lessons learned from the experiences with
participatory communication. |
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