The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management

The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior...

Full description

Bibliographic Details
Main Authors:	Feder, Gershon, Savastano, Sara
Format:	Policy Research Working Paper
Language:	English
Published:	World Bank, Washington, DC 2012
Subjects:	ACTIVISM AGRICULTURAL ECONOMICS AGRICULTURAL EXTENSION AGRICULTURAL INFORMATION AGRICULTURAL INNOVATION AGRICULTURE COMMUNICATION NETWORKS COMMUNITY PARTICIPATION CONTEXTUAL FACTORS CRITICAL THINKING CURRICULUM DECISION-MAKING ECONOMICS EXTENSION EXTENSION AGENTS EXTENSION WORKERS FARMERS FORMAL EDUCATION GENDER HIGHER EDUCATION INNOVATIONS INTEGRATION LEADERSHIP LEARNING LEVELS OF LITERACY LITERACY MASS MEDIA MEDIA PARTICIPATORY METHODS PARTICIPATORY TRAINING PESTS RURAL DEVELOPMENT SCHOOLS TEACHING TRAINEES TRAINING PROGRAMS VILLAGE COMMUNITY VILLAGE LEADERS VILLAGE LEVEL
Online Access:	http://documents.worldbank.org/curated/en/2006/05/6771624/role-opinion-leaders-diffusion-new-knowledge-case-integrated-pest-management http://hdl.handle.net/10986/8665

id	okr-10986-8665
recordtype	oai_dc
spelling	okr-10986-86652021-04-23T14:02:40Z The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management Feder, Gershon Savastano, Sara ACTIVISM AGRICULTURAL ECONOMICS AGRICULTURAL EXTENSION AGRICULTURAL INFORMATION AGRICULTURAL INNOVATION AGRICULTURE COMMUNICATION NETWORKS COMMUNITY PARTICIPATION CONTEXTUAL FACTORS CRITICAL THINKING CURRICULUM DECISION-MAKING ECONOMICS EXTENSION EXTENSION AGENTS EXTENSION WORKERS FARMERS FORMAL EDUCATION GENDER HIGHER EDUCATION INNOVATIONS INTEGRATION LEADERSHIP LEARNING LEVELS OF LITERACY LITERACY MASS MEDIA MEDIA PARTICIPATORY METHODS PARTICIPATORY TRAINING PESTS RURAL DEVELOPMENT SCHOOLS TEACHING TRAINEES TRAINING PROGRAMS VILLAGE COMMUNITY VILLAGE LEADERS VILLAGE LEVEL The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior to would be followers. A multivariate analysis of the changes in integrated pest management knowledge in Indonesia among follower farmers over the period 1991-98 indicates that opinion leaders who are superior to followers, but not excessively so, are more effective in transmitting knowledge. Excessive socioeconomic distance is shown to reduce the effectiveness of diffusion. The paper then derives operational implications of the empirical results. 2012-06-21T17:27:16Z 2012-06-21T17:27:16Z 2006-05 http://documents.worldbank.org/curated/en/2006/05/6771624/role-opinion-leaders-diffusion-new-knowledge-case-integrated-pest-management http://hdl.handle.net/10986/8665 English Policy Research Working Paper; No. 3916 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Policy Research Working Paper Publications & Research East Asia and Pacific Indonesia
repository_type	Digital Repository
institution_category	Foreign Institution
institution	Digital Repositories
building	World Bank Open Knowledge Repository
collection	World Bank
language	English
topic	ACTIVISM AGRICULTURAL ECONOMICS AGRICULTURAL EXTENSION AGRICULTURAL INFORMATION AGRICULTURAL INNOVATION AGRICULTURE COMMUNICATION NETWORKS COMMUNITY PARTICIPATION CONTEXTUAL FACTORS CRITICAL THINKING CURRICULUM DECISION-MAKING ECONOMICS EXTENSION EXTENSION AGENTS EXTENSION WORKERS FARMERS FORMAL EDUCATION GENDER HIGHER EDUCATION INNOVATIONS INTEGRATION LEADERSHIP LEARNING LEVELS OF LITERACY LITERACY MASS MEDIA MEDIA PARTICIPATORY METHODS PARTICIPATORY TRAINING PESTS RURAL DEVELOPMENT SCHOOLS TEACHING TRAINEES TRAINING PROGRAMS VILLAGE COMMUNITY VILLAGE LEADERS VILLAGE LEVEL
spellingShingle	ACTIVISM AGRICULTURAL ECONOMICS AGRICULTURAL EXTENSION AGRICULTURAL INFORMATION AGRICULTURAL INNOVATION AGRICULTURE COMMUNICATION NETWORKS COMMUNITY PARTICIPATION CONTEXTUAL FACTORS CRITICAL THINKING CURRICULUM DECISION-MAKING ECONOMICS EXTENSION EXTENSION AGENTS EXTENSION WORKERS FARMERS FORMAL EDUCATION GENDER HIGHER EDUCATION INNOVATIONS INTEGRATION LEADERSHIP LEARNING LEVELS OF LITERACY LITERACY MASS MEDIA MEDIA PARTICIPATORY METHODS PARTICIPATORY TRAINING PESTS RURAL DEVELOPMENT SCHOOLS TEACHING TRAINEES TRAINING PROGRAMS VILLAGE COMMUNITY VILLAGE LEADERS VILLAGE LEVEL Feder, Gershon Savastano, Sara The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
geographic_facet	East Asia and Pacific Indonesia
relation	Policy Research Working Paper; No. 3916
description	The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior to would be followers. A multivariate analysis of the changes in integrated pest management knowledge in Indonesia among follower farmers over the period 1991-98 indicates that opinion leaders who are superior to followers, but not excessively so, are more effective in transmitting knowledge. Excessive socioeconomic distance is shown to reduce the effectiveness of diffusion. The paper then derives operational implications of the empirical results.
format	Publications & Research :: Policy Research Working Paper
author	Feder, Gershon Savastano, Sara
author_facet	Feder, Gershon Savastano, Sara
author_sort	Feder, Gershon
title	The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
title_short	The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
title_full	The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
title_fullStr	The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
title_full_unstemmed	The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
title_sort	role of opinion leaders in the diffusion of new knowledge : the case of integrated pest management
publisher	World Bank, Washington, DC
publishDate	2012
url	http://documents.worldbank.org/curated/en/2006/05/6771624/role-opinion-leaders-diffusion-new-knowledge-case-integrated-pest-management http://hdl.handle.net/10986/8665
_version_	1764406083009380352

The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management

Similar Items