The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management
The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior...
| Main Authors: | , |
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| Format: | Policy Research Working Paper |
| Language: | English |
| Published: |
World Bank, Washington, DC
2012
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| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2006/05/6771624/role-opinion-leaders-diffusion-new-knowledge-case-integrated-pest-management http://hdl.handle.net/10986/8665 |