Discover the patterns of prepaid mobile phone user to predict the customer behavior for marketing strategy / Wan Nuradlina Wan Ismail
The way in which telecommunication companies interact with their customers has changed dramatically over the past few years. A customer's loyalty to a certain telecommunication company is no longer guaranteed. The telecommunication companies must deal with a large amount of competitors. To s...
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| Format: | Thesis |
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2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/1008/ |