Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi

People’s perception and emotion are usually measured through conducting a survey research. With the rigid multiple choice or lickert scale selection of answers, participants have to respond within a given time frame to give their feedback on a certain specified issue. In this paper, we present ou...

Full description

Bibliographic Details
Main Authors:	Zainal Abidin, Siti Zaleha, Omar, Nasiroh, M. Radzi, M. Hamiz
Format:	Article
Language:	English
Published:	CMIWS and UiTM Press 2011
Subjects:	Malaysia Forums (Discussion and debate)
Online Access:	http://ir.uitm.edu.my/id/eprint/10963/ http://ir.uitm.edu.my/id/eprint/10963/1/AJ_SITI%20ZALEHA%20ZAINAL%20ABIDIN%20JMIW%2011.pdf

id	uitm-10963
recordtype	eprints
spelling	uitm-109632016-04-15T07:50:18Z http://ir.uitm.edu.my/id/eprint/10963/ Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi Zainal Abidin, Siti Zaleha Omar, Nasiroh M. Radzi, M. Hamiz Malaysia Forums (Discussion and debate) Malaysia People’s perception and emotion are usually measured through conducting a survey research. With the rigid multiple choice or lickert scale selection of answers, participants have to respond within a given time frame to give their feedback on a certain specified issue. In this paper, we present our research through collecting data regarding people’s perception and emotion through an online forum. We quantify the data and perform data classification based on issues and emotion. Data collection are carried out by using an implemented software tool called Secret-Eye which is capable of extracting all significant words in the forum unobtrusively at real time real life basis. The classified data are ranked according to their frequency of existence. The discussion on the tsunami disaster in Japan that happened in March 2011, is selected for this study. It is beneficial to have the results on the perception analysis as public’s feelings and facts on the discussion are expressed naturally. Thus, the results indicate that it is feasible to extract people’s true means of perception through social media. CMIWS and UiTM Press 2011 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/10963/1/AJ_SITI%20ZALEHA%20ZAINAL%20ABIDIN%20JMIW%2011.pdf Zainal Abidin, Siti Zaleha and Omar, Nasiroh and M. Radzi, M. Hamiz (2011) Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi. Journal of Media and Information Warfare, 4. pp. 37-45. ISSN 1985-563X
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Forums (Discussion and debate) Malaysia
spellingShingle	Malaysia Forums (Discussion and debate) Malaysia Zainal Abidin, Siti Zaleha Omar, Nasiroh M. Radzi, M. Hamiz Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi
description	People’s perception and emotion are usually measured through conducting a survey research. With the rigid multiple choice or lickert scale selection of answers, participants have to respond within a given time frame to give their feedback on a certain specified issue. In this paper, we present our research through collecting data regarding people’s perception and emotion through an online forum. We quantify the data and perform data classification based on issues and emotion. Data collection are carried out by using an implemented software tool called Secret-Eye which is capable of extracting all significant words in the forum unobtrusively at real time real life basis. The classified data are ranked according to their frequency of existence. The discussion on the tsunami disaster in Japan that happened in March 2011, is selected for this study. It is beneficial to have the results on the perception analysis as public’s feelings and facts on the discussion are expressed naturally. Thus, the results indicate that it is feasible to extract people’s true means of perception through social media.
format	Article
author	Zainal Abidin, Siti Zaleha Omar, Nasiroh M. Radzi, M. Hamiz
author_facet	Zainal Abidin, Siti Zaleha Omar, Nasiroh M. Radzi, M. Hamiz
author_sort	Zainal Abidin, Siti Zaleha
title	Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi
title_short	Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi
title_full	Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi
title_fullStr	Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi
title_full_unstemmed	Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi
title_sort	measuring malaysian public perception with secret-eye / siti zaleha zainal abidin, nasiroh omar and m. hamiz m. radzi
publisher	CMIWS and UiTM Press
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/10963/ http://ir.uitm.edu.my/id/eprint/10963/1/AJ_SITI%20ZALEHA%20ZAINAL%20ABIDIN%20JMIW%2011.pdf
first_indexed	2023-09-18T22:47:51Z
last_indexed	2023-09-18T22:47:51Z
_version_	1777417344736296960

Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi

Similar Items