Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail

The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also invol...

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Main Authors: Saeed, Mohammad, M. Josiam, Bharath, Ismail, Ismadi
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2000
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/11416/
http://ir.uitm.edu.my/id/eprint/11416/
http://ir.uitm.edu.my/id/eprint/11416/1/AJ_MOHAMMAD%20SAEED%20JIBE%2000.pdf
id uitm-11416
recordtype eprints
spelling uitm-114162016-11-21T09:20:50Z http://ir.uitm.edu.my/id/eprint/11416/ Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail Saeed, Mohammad M. Josiam, Bharath Ismail, Ismadi Malaysia Malaysia The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also involves an examination of the travel patterns and trends in the visitor arrivals, form divergent perspectives. The study involves an analysis of the strengths of Malaysia as an international tourist destination. The objective of the study is to offer appropriate marketing strategies for attracting international tourists to Malaysia. Faculty of Business and Management ; UiTM Press 2000 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11416/1/AJ_MOHAMMAD%20SAEED%20JIBE%2000.pdf Saeed, Mohammad and M. Josiam, Bharath and Ismail, Ismadi (2000) Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail. Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (1). pp. 41-61. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Saeed, Mohammad
M. Josiam, Bharath
Ismail, Ismadi
Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail
description The main purpose of this study is to examine the factors that influence the flow of tourists from different countries to Malaysia. We have endeavored to examine the profile of the international tourists and evaluate the economic impact of tourism upon Malaysian economy. Further, the study also involves an examination of the travel patterns and trends in the visitor arrivals, form divergent perspectives. The study involves an analysis of the strengths of Malaysia as an international tourist destination. The objective of the study is to offer appropriate marketing strategies for attracting international tourists to Malaysia.
format Article
author Saeed, Mohammad
M. Josiam, Bharath
Ismail, Ismadi
author_facet Saeed, Mohammad
M. Josiam, Bharath
Ismail, Ismadi
author_sort Saeed, Mohammad
title Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail
title_short Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail
title_full Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail
title_fullStr Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail
title_full_unstemmed Marketing Malaysia to international tourists / Mohammad Saeed, Bharath M. Josiam and Ismadi Ismail
title_sort marketing malaysia to international tourists / mohammad saeed, bharath m. josiam and ismadi ismail
publisher Faculty of Business and Management ; UiTM Press
publishDate 2000
url http://ir.uitm.edu.my/id/eprint/11416/
http://ir.uitm.edu.my/id/eprint/11416/
http://ir.uitm.edu.my/id/eprint/11416/1/AJ_MOHAMMAD%20SAEED%20JIBE%2000.pdf
first_indexed 2023-09-18T22:47:55Z
last_indexed 2023-09-18T22:47:55Z
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