Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, b...

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Bibliographic Details
Main Authors: S. Dugal, Sanjiv, Matthew, H. Roy
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2002
Subjects:
Corporate image
Globalization
Competition. International competition
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/11437/
http://ir.uitm.edu.my/id/eprint/11437/
http://ir.uitm.edu.my/id/eprint/11437/1/AJ_SANJIV%20S.%20DUGAL%20JIBE%2002.pdf
id uitm-11437
recordtype eprints
spelling uitm-114372016-11-30T07:46:24Z http://ir.uitm.edu.my/id/eprint/11437/ Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy S. Dugal, Sanjiv Matthew, H. Roy Corporate image Globalization Competition. International competition Marketing Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, businesses must have flexibility to enter ever-shifting markets, and maintain the reputation of the virtualness of their products across the planet. Managing reputation and identity become key challenges in the new global order. Faculty of Business and Management ; UiTM Press 2002 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11437/1/AJ_SANJIV%20S.%20DUGAL%20JIBE%2002.pdf S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 153-170. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Corporate image
Globalization
Competition. International competition
Marketing
spellingShingle Corporate image
Globalization
Competition. International competition
Marketing
S. Dugal, Sanjiv
Matthew, H. Roy
Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy
description Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, businesses must have flexibility to enter ever-shifting markets, and maintain the reputation of the virtualness of their products across the planet. Managing reputation and identity become key challenges in the new global order.
format Article
author S. Dugal, Sanjiv
Matthew, H. Roy
author_facet S. Dugal, Sanjiv
Matthew, H. Roy
author_sort S. Dugal, Sanjiv
title Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy
title_short Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy
title_full Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy
title_fullStr Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy
title_full_unstemmed Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy
title_sort creating value through relationship building in a globalized marketplace / sanjiv s. dugal and matthew h. roy
publisher Faculty of Business and Management ; UiTM Press
publishDate 2002
url http://ir.uitm.edu.my/id/eprint/11437/
http://ir.uitm.edu.my/id/eprint/11437/
http://ir.uitm.edu.my/id/eprint/11437/1/AJ_SANJIV%20S.%20DUGAL%20JIBE%2002.pdf
first_indexed 2023-09-18T22:47:58Z
last_indexed 2023-09-18T22:47:58Z
_version_ 1777417352330084352

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