APA (7th ed.) Citation

Omar, N. A., Musa, R., & Hassan, F. (2007). The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: Evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. Faculty of Business and Management ; UiTM Press.

Chicago Style (17th ed.) Citation

Omar, Nor Asiah, Rosidah Musa, and Faridah Hassan. The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. Faculty of Business and Management ; UiTM Press, 2007.

MLA (8th ed.) Citation

Omar, Nor Asiah, et al. The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. Faculty of Business and Management ; UiTM Press, 2007.