The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan

Investigations to determine whether member relationship proneness and programme relationship orientation could influence satisfaction, commitment and ultimately store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practise. Accordingly, in li...

Full description

Bibliographic Details
Main Authors:	Omar, Nor Asiah, Musa, Rosidah, Hassan, Faridah
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2007
Subjects:	Malaysia Path analysis. Structural equation modeling
Online Access:	http://ir.uitm.edu.my/id/eprint/11441/ http://ir.uitm.edu.my/id/eprint/11441/ http://ir.uitm.edu.my/id/eprint/11441/1/AJ_NOR%20ASIAH%20OMAR%20JIBE%2007.pdf

id	uitm-11441
recordtype	eprints
spelling	uitm-114412016-11-30T08:55:02Z http://ir.uitm.edu.my/id/eprint/11441/ The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan Omar, Nor Asiah Musa, Rosidah Hassan, Faridah Malaysia Malaysia Path analysis. Structural equation modeling Investigations to determine whether member relationship proneness and programme relationship orientation could influence satisfaction, commitment and ultimately store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practise. Accordingly, in line with this direction, our research aims to assess the effects of relationship proneness and relationship orientation offered by few leading retail storesin Malaysia on its members' loyalty towards the store. What is more, we also attempt to explore the roles of programme satisfaction and programme commitment in the hypothesised framework. The data set utilised in this study has been obtained via drop-off and collect technique, where a sample of 400 retail loyalty programmes' members was analysed. An integrative conceptual model was developed and tested using structural equation modelling analysis approach. The results exemplify thai member relationship proneness is a strong driver of programme satisfaction as well as programme commitment. Unexpectedly, programme satisfaction is not a significant predictor of store loyalty but, it has an indirect effect on store loyalty mediated by programme commitment. Our findings bring to light important implications for future research and management practice. Faculty of Business and Management ; UiTM Press 2007 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11441/1/AJ_NOR%20ASIAH%20OMAR%20JIBE%2007.pdf Omar, Nor Asiah and Musa, Rosidah and Hassan, Faridah (2007) The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan. Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 87-103. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Malaysia Path analysis. Structural equation modeling
spellingShingle	Malaysia Malaysia Path analysis. Structural equation modeling Omar, Nor Asiah Musa, Rosidah Hassan, Faridah The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
description	Investigations to determine whether member relationship proneness and programme relationship orientation could influence satisfaction, commitment and ultimately store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practise. Accordingly, in line with this direction, our research aims to assess the effects of relationship proneness and relationship orientation offered by few leading retail storesin Malaysia on its members' loyalty towards the store. What is more, we also attempt to explore the roles of programme satisfaction and programme commitment in the hypothesised framework. The data set utilised in this study has been obtained via drop-off and collect technique, where a sample of 400 retail loyalty programmes' members was analysed. An integrative conceptual model was developed and tested using structural equation modelling analysis approach. The results exemplify thai member relationship proneness is a strong driver of programme satisfaction as well as programme commitment. Unexpectedly, programme satisfaction is not a significant predictor of store loyalty but, it has an indirect effect on store loyalty mediated by programme commitment. Our findings bring to light important implications for future research and management practice.
format	Article
author	Omar, Nor Asiah Musa, Rosidah Hassan, Faridah
author_facet	Omar, Nor Asiah Musa, Rosidah Hassan, Faridah
author_sort	Omar, Nor Asiah
title	The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_short	The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_full	The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_fullStr	The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_full_unstemmed	The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan
title_sort	roles of member relationship proneness (mrp) and programme relationship orientation (pro) in creating store loyalty: evidence from retail loyalty programmes in malaysia / nor asiah omar, rosidah musa and faridah hassan
publisher	Faculty of Business and Management ; UiTM Press
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/11441/ http://ir.uitm.edu.my/id/eprint/11441/ http://ir.uitm.edu.my/id/eprint/11441/1/AJ_NOR%20ASIAH%20OMAR%20JIBE%2007.pdf
first_indexed	2023-09-18T22:47:58Z
last_indexed	2023-09-18T22:47:58Z
_version_	1777417352920432640

The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor Asiah Omar, Rosidah Musa and Faridah Hassan

Similar Items