A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan

The objective of this empirical study is to validate a multi dimensional consumer based brand equity model by employing structural equation modelling on a cross-cultural data set. Brand equity is conceptualised as a multidimensional construct of higher-level abstraction relative to its various dimen...

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Main Author:	Khan, Bilal Mustafa
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2009
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/11444/ http://ir.uitm.edu.my/id/eprint/11444/ http://ir.uitm.edu.my/id/eprint/11444/1/AJ_BILAL%20MUSTAFA%20KHAN%20JIBE%2009.pdf

id	uitm-11444
recordtype	eprints
spelling	uitm-114442017-01-03T08:31:21Z http://ir.uitm.edu.my/id/eprint/11444/ A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan Khan, Bilal Mustafa Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The objective of this empirical study is to validate a multi dimensional consumer based brand equity model by employing structural equation modelling on a cross-cultural data set. Brand equity is conceptualised as a multidimensional construct of higher-level abstraction relative to its various dimensions consisting of brand awareness, perceived quality, brand associations and brand loyalty. In majority of the past researches, brand equity has been treated exclusively as a first-order factor. This can lead to serious problems in scale development and model specification. This paper employs a second order structured equation modelling (SEM) to build a relationship on the data collected, and the study concludes that all four dimensions of brand equity are positively correlated and significantly load on to a single factor which we term as brand equity. Faculty of Business and Management ; UiTM Press 2009 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11444/1/AJ_BILAL%20MUSTAFA%20KHAN%20JIBE%2009.pdf Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Khan, Bilal Mustafa A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
description	The objective of this empirical study is to validate a multi dimensional consumer based brand equity model by employing structural equation modelling on a cross-cultural data set. Brand equity is conceptualised as a multidimensional construct of higher-level abstraction relative to its various dimensions consisting of brand awareness, perceived quality, brand associations and brand loyalty. In majority of the past researches, brand equity has been treated exclusively as a first-order factor. This can lead to serious problems in scale development and model specification. This paper employs a second order structured equation modelling (SEM) to build a relationship on the data collected, and the study concludes that all four dimensions of brand equity are positively correlated and significantly load on to a single factor which we term as brand equity.
format	Article
author	Khan, Bilal Mustafa
author_facet	Khan, Bilal Mustafa
author_sort	Khan, Bilal Mustafa
title	A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
title_short	A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
title_full	A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
title_fullStr	A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
title_full_unstemmed	A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan
title_sort	cross cultural examination of brand equity and its constructs : a sem approach using second order factor analysis / bilal mustafa khan
publisher	Faculty of Business and Management ; UiTM Press
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/11444/ http://ir.uitm.edu.my/id/eprint/11444/ http://ir.uitm.edu.my/id/eprint/11444/1/AJ_BILAL%20MUSTAFA%20KHAN%20JIBE%2009.pdf
first_indexed	2023-09-18T22:47:59Z
last_indexed	2023-09-18T22:47:59Z
_version_	1777417353376563200

A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan

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