From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib

Since long-form animation began commercially in 1995, there has been an unprecedented production of animation for television and cinema. However, Malaysian animation is at the crossroads. Even though foreign sales have been made, it is not cost-effective for producers to continue making animation. T...

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Bibliographic Details
Main Author:	Abdul Muthalib, Hassan
Format:	Article
Language:	English
Published:	UPENA 2006
Subjects:	Animated films Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/11600/ http://ir.uitm.edu.my/id/eprint/11600/1/AJ_HASSAN%20ABDUL%20MUTHALIB%20JSM%2006%201.pdf

id	uitm-11600
recordtype	eprints
spelling	uitm-116002016-06-06T08:22:16Z http://ir.uitm.edu.my/id/eprint/11600/ From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib Abdul Muthalib, Hassan Animated films Malaysia Since long-form animation began commercially in 1995, there has been an unprecedented production of animation for television and cinema. However, Malaysian animation is at the crossroads. Even though foreign sales have been made, it is not cost-effective for producers to continue making animation. The problem is further compounded with the large number of graduates entering the industry. What needs to be done so that Malaysia will not lose out in the production of animation films and TV series featuring local stories and characters that can effectively reach out to young people, and at the same time, be able to appeal to a global audience? UPENA 2006 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11600/1/AJ_HASSAN%20ABDUL%20MUTHALIB%20JSM%2006%201.pdf Abdul Muthalib, Hassan (2006) From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib. Jurnal Skrin Malaysia, 3. pp. 103-114. ISSN 1823-1020
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Animated films Malaysia
spellingShingle	Animated films Malaysia Abdul Muthalib, Hassan From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib
description	Since long-form animation began commercially in 1995, there has been an unprecedented production of animation for television and cinema. However, Malaysian animation is at the crossroads. Even though foreign sales have been made, it is not cost-effective for producers to continue making animation. The problem is further compounded with the large number of graduates entering the industry. What needs to be done so that Malaysia will not lose out in the production of animation films and TV series featuring local stories and characters that can effectively reach out to young people, and at the same time, be able to appeal to a global audience?
format	Article
author	Abdul Muthalib, Hassan
author_facet	Abdul Muthalib, Hassan
author_sort	Abdul Muthalib, Hassan
title	From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib
title_short	From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib
title_full	From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib
title_fullStr	From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib
title_full_unstemmed	From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib
title_sort	from mousedeer to mouse : malaysian animation at the crossroads / hassan abdul muthalib
publisher	UPENA
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/11600/ http://ir.uitm.edu.my/id/eprint/11600/1/AJ_HASSAN%20ABDUL%20MUTHALIB%20JSM%2006%201.pdf
first_indexed	2023-09-18T22:48:15Z
last_indexed	2023-09-18T22:48:15Z
_version_	1777417369914703872

From mousedeer to mouse : Malaysian animation at the crossroads / Hassan Abdul Muthalib

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