The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor

Corporate Social Responsibility (CSR) plays an important role to the public. Organizations should emphasize more on CSR activities not only focusing to achieve higher profit for the organization. In addition, they must also be concerned about other ethical elements such as workplace, marketplace,...

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Main Author:	Mohd Noor, Nor Raihana Asmar
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Corporate organization. Corporate governance
Online Access:	http://ir.uitm.edu.my/id/eprint/12026/ http://ir.uitm.edu.my/id/eprint/12026/1/TM_NOR%20RAIHANA%20ASMAR%20MOHD%20NOOR%20AM%2013_5%201.pdf

id	uitm-12026
recordtype	eprints
spelling	uitm-120262016-05-14T07:46:53Z http://ir.uitm.edu.my/id/eprint/12026/ The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor Mohd Noor, Nor Raihana Asmar Corporate organization. Corporate governance Corporate Social Responsibility (CSR) plays an important role to the public. Organizations should emphasize more on CSR activities not only focusing to achieve higher profit for the organization. In addition, they must also be concerned about other ethical elements such as workplace, marketplace, community and environment in ensuring the sustainability of the organization whilst strengthening the intangible value of the company such as corporate image, customer's purchasing intention, attracting potential employees, loyalty and commitment from customers. This study aims to (i) examine the level of awareness of the public on British American Tobacco (BA I)'s CSR activities from demographic perspective; (ii) determine the relationship between community activities and impact of CSR on BAT; (iii) determine the relationship between environment activities and impact of CSR on BAT; (iv) determine the relationship between workplace activities and impact of CSR on BAT; (v) determine the relationship between marketplace activities and impact of CSR on BAT. The scope of this study covers the public in Shah Alam, Selangor. This study employs a cross sectional survey to investigate the impact of CSR activities on BAT from the public's perspective. This study uses several statistical techniques such as the descriptive statistics, correlations and regression. The results of the study show that there are significant relationship between community and workplace activities and the impact of CSR activities, negative relationship between marketplace and the impact of CSR activities and no relationship between environment activities and the impact of CSR. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/12026/1/TM_NOR%20RAIHANA%20ASMAR%20MOHD%20NOOR%20AM%2013_5%201.pdf Mohd Noor, Nor Raihana Asmar (2013) The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Corporate organization. Corporate governance
spellingShingle	Corporate organization. Corporate governance Mohd Noor, Nor Raihana Asmar The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor
description	Corporate Social Responsibility (CSR) plays an important role to the public. Organizations should emphasize more on CSR activities not only focusing to achieve higher profit for the organization. In addition, they must also be concerned about other ethical elements such as workplace, marketplace, community and environment in ensuring the sustainability of the organization whilst strengthening the intangible value of the company such as corporate image, customer's purchasing intention, attracting potential employees, loyalty and commitment from customers. This study aims to (i) examine the level of awareness of the public on British American Tobacco (BA I)'s CSR activities from demographic perspective; (ii) determine the relationship between community activities and impact of CSR on BAT; (iii) determine the relationship between environment activities and impact of CSR on BAT; (iv) determine the relationship between workplace activities and impact of CSR on BAT; (v) determine the relationship between marketplace activities and impact of CSR on BAT. The scope of this study covers the public in Shah Alam, Selangor. This study employs a cross sectional survey to investigate the impact of CSR activities on BAT from the public's perspective. This study uses several statistical techniques such as the descriptive statistics, correlations and regression. The results of the study show that there are significant relationship between community and workplace activities and the impact of CSR activities, negative relationship between marketplace and the impact of CSR activities and no relationship between environment activities and the impact of CSR.
format	Thesis
author	Mohd Noor, Nor Raihana Asmar
author_facet	Mohd Noor, Nor Raihana Asmar
author_sort	Mohd Noor, Nor Raihana Asmar
title	The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor
title_short	The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor
title_full	The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor
title_fullStr	The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor
title_full_unstemmed	The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor
title_sort	impact of corporate social responsibility (csr) activities on british american tobacco (bat) from the public's perspective / nor raihana asmar mohd noor
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/12026/ http://ir.uitm.edu.my/id/eprint/12026/1/TM_NOR%20RAIHANA%20ASMAR%20MOHD%20NOOR%20AM%2013_5%201.pdf
first_indexed	2023-09-18T22:48:51Z
last_indexed	2023-09-18T22:48:51Z
_version_	1777417407758860288

The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor

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