Strategy and structure of the hotel industry in Malaysia / Salleh Mohd Radzi ... [et al.]
The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Research, Development and Commercialization (IRDC)
2007
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/13022/ http://ir.uitm.edu.my/id/eprint/13022/1/AJ_SALLEH%20MOHD%20RADZI%20SMRJ%2007%201.pdf |
| Summary: | The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation Modeling was used to confirm the factors underlying the strategy and structure
constructs. |
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