An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid

The development of business-to-business electronic commerce marketplaces (B2B e-marketplaces) has influenced the way businesses are conducted. The emergence of many types of e-marketplaces together with the increase use of e-marketplaces allows many organizations to become e-market makers in the...

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Main Authors: Hashim, Nor Azzyati, Hashim, Mardziah, Abdul Majid, Rogayah
Format: Article
Language:English
Published: Institute of Research, Development and Commercialization (IRDC) 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/13035/
http://ir.uitm.edu.my/id/eprint/13035/1/AJ_NOR%20AZZYATI%20HASHIM%20SMRJ%2007%201.pdf
id uitm-13035
recordtype eprints
spelling uitm-130352016-06-15T03:38:49Z http://ir.uitm.edu.my/id/eprint/13035/ An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid Hashim, Nor Azzyati Hashim, Mardziah Abdul Majid, Rogayah Purchasing. Selling. Sales personnel. Sales executives Malaysia The development of business-to-business electronic commerce marketplaces (B2B e-marketplaces) has influenced the way businesses are conducted. The emergence of many types of e-marketplaces together with the increase use of e-marketplaces allows many organizations to become e-market makers in the electronic commerce environment. Nonetheless, too many B2B e-marketplaces could become a challenge with e-marketplaces have shown numerous successes and failures since early existence. With this background, this pap er discusses the characteristics and success factors of B2B e-marketplaces offered in Malaysia. A content analysis ofe-marketplace websites using the integrated model from the Extended Model of Internet Commerce Adoption (eMICA) and the Internet-Based B2B Stages of Growth enabled an examination of type, ownership, B2B features and B2B stages of growth. A few e-marketplaces were then selected as case studies to identify the success factors based on the Framework of the Critical Success Factors Analysis fo r E-Marketplaces. Overall, Malaysia B2B public e-marketplaces have shown positive growth development stages across time with high adoption of e-commerce website features. In addition,factors of strategic, functional, technology, build liquidity, create value and others were also essential for t e success of the e-marketplaces. Indeed, good marketing strategies, multiple income streams, value added information services and government initiatives are among keys to success. Institute of Research, Development and Commercialization (IRDC) 2007 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/13035/1/AJ_NOR%20AZZYATI%20HASHIM%20SMRJ%2007%201.pdf Hashim, Nor Azzyati and Hashim, Mardziah and Abdul Majid, Rogayah (2007) An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid. Social and Management Research Journal, 4 (2). pp. 101-121. ISSN 1675-7017
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Purchasing. Selling. Sales personnel. Sales executives
Malaysia
spellingShingle Purchasing. Selling. Sales personnel. Sales executives
Malaysia
Hashim, Nor Azzyati
Hashim, Mardziah
Abdul Majid, Rogayah
An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid
description The development of business-to-business electronic commerce marketplaces (B2B e-marketplaces) has influenced the way businesses are conducted. The emergence of many types of e-marketplaces together with the increase use of e-marketplaces allows many organizations to become e-market makers in the electronic commerce environment. Nonetheless, too many B2B e-marketplaces could become a challenge with e-marketplaces have shown numerous successes and failures since early existence. With this background, this pap er discusses the characteristics and success factors of B2B e-marketplaces offered in Malaysia. A content analysis ofe-marketplace websites using the integrated model from the Extended Model of Internet Commerce Adoption (eMICA) and the Internet-Based B2B Stages of Growth enabled an examination of type, ownership, B2B features and B2B stages of growth. A few e-marketplaces were then selected as case studies to identify the success factors based on the Framework of the Critical Success Factors Analysis fo r E-Marketplaces. Overall, Malaysia B2B public e-marketplaces have shown positive growth development stages across time with high adoption of e-commerce website features. In addition,factors of strategic, functional, technology, build liquidity, create value and others were also essential for t e success of the e-marketplaces. Indeed, good marketing strategies, multiple income streams, value added information services and government initiatives are among keys to success.
format Article
author Hashim, Nor Azzyati
Hashim, Mardziah
Abdul Majid, Rogayah
author_facet Hashim, Nor Azzyati
Hashim, Mardziah
Abdul Majid, Rogayah
author_sort Hashim, Nor Azzyati
title An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid
title_short An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid
title_full An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid
title_fullStr An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid
title_full_unstemmed An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid
title_sort evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in malaysia / nor azzyati hashim, mardziah hashim and rogayah abdul majid
publisher Institute of Research, Development and Commercialization (IRDC)
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/13035/
http://ir.uitm.edu.my/id/eprint/13035/1/AJ_NOR%20AZZYATI%20HASHIM%20SMRJ%2007%201.pdf
first_indexed 2023-09-18T22:49:43Z
last_indexed 2023-09-18T22:49:43Z
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