The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani
Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Ani...
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| Format: | Article |
| Language: | English |
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Research Management Institute (RMI)
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/13114/ http://ir.uitm.edu.my/id/eprint/13114/1/AJ_DZAA%20IMMA%20ABD%20LATIFF%20SMRJ%2013%201.pdf |