Engaging gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @ Bee Jade
Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Research Management Institute (RMI)
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/13117/ http://ir.uitm.edu.my/id/eprint/13117/1/AJ_VINCENT%20WEE%20ENG%20KIM%20SMRJ%2013%201.pdf |