A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research fr...

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Bibliographic Details
Main Author: Anak Bujang, Falicia Injong
Format: Thesis
Language:English
Published: 2013
Subjects:
Malaysia
Advertising
Social networks
Online Access:http://ir.uitm.edu.my/id/eprint/13127/
http://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf
id uitm-13127
recordtype eprints
spelling uitm-131272017-02-17T09:28:40Z http://ir.uitm.edu.my/id/eprint/13127/ A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang Anak Bujang, Falicia Injong Malaysia Advertising Social networks Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent previous year. This means that 59 million Europeans use the Internet regularly for shopping purposes 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. Degree thesis, Universiti Teknologi MARA.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Malaysia
Advertising
Social networks
spellingShingle Malaysia
Advertising
Social networks
Anak Bujang, Falicia Injong
A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
description Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent previous year. This means that 59 million Europeans use the Internet regularly for shopping purposes
format Thesis
author Anak Bujang, Falicia Injong
author_facet Anak Bujang, Falicia Injong
author_sort Anak Bujang, Falicia Injong
title A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_short A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_full A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_fullStr A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_full_unstemmed A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_sort study on how advertising affect online shopping company (human factory) / falicia injong anak bujang
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/13127/
http://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf
first_indexed 2023-09-18T22:49:55Z
last_indexed 2023-09-18T22:49:55Z
_version_ 1777417474880307200

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