Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid
Good displays are primarily designed to sell merchandise, but they also create an atmosphere that indicates the character of the store. For example a prestige department store stresses elegance and high styling in its displays to convey the type of merchandise it carries. On the other hand a su...
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Format: | Student Project |
Language: | English |
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Faculty of Architecture, Planning and Surveying
1991
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Online Access: | http://ir.uitm.edu.my/id/eprint/1355/ http://ir.uitm.edu.my/id/eprint/1355/1/PPd_KAMAL%20HUSSIN%20ABDUL%20HAMID%20AP%2091_5%20P01.pdf |