Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield

This study reports on an empirical investigation of accounting students' satisfaction with design features of websites they use for study purposes. An internet website evaluation service is sourced to establish a set of website design features. User satisfaction is measured by the surrogates o...

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Main Authors:	Dennis, Taylor, Nicky, Brownfield
Format:	Article
Language:	English
Published:	Faculty of Accountancy & Accounting Research Institute (ARI) 2002
Subjects:	Computer networks. Electronic information resources. Including the Internet and digital libraries Web applications World Wide Web. Web portals. Web site development Web services
Online Access:	http://ir.uitm.edu.my/id/eprint/13693/ http://ir.uitm.edu.my/id/eprint/13693/1/AJ_DENNIS%20TAYLOR%20MAR%2002.pdf

id	uitm-13693
recordtype	eprints
spelling	uitm-136932016-07-21T08:32:08Z http://ir.uitm.edu.my/id/eprint/13693/ Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield Dennis, Taylor Nicky, Brownfield Computer networks. Electronic information resources. Including the Internet and digital libraries Web applications World Wide Web. Web portals. Web site development Web services This study reports on an empirical investigation of accounting students' satisfaction with design features of websites they use for study purposes. An internet website evaluation service is sourced to establish a set of website design features. User satisfaction is measured by the surrogates of perceived usefulness (PU) and perceived ease of use (PEOU). To date, empirical studies of PU and PEOU have not been extended to the use of websites. Drawing on the instruments developed by Davis (1989) and replicated by Adams et al (1§92) and Subramanian (1994), this study administers a questionnaire to 92 second and third year undergraduate accounting students. The results give support to the hypothesis that each of the particular website features of contents, links, graphics, attractiveness, search engines, selling message and uniqueness is related to accounting students' PU of websites. By comparison, students' PEOU of websites was found to be largely unaffected by the importance they place on particular website features. The findings have practical implications for website developers who are contemplating design features to incorporate in their websites to best attract accounting students who are gathering information for assignments, projects and other study purposes. Faculty of Accountancy & Accounting Research Institute (ARI) 2002 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/13693/1/AJ_DENNIS%20TAYLOR%20MAR%2002.pdf Dennis, Taylor and Nicky, Brownfield (2002) Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield. Malaysian Accounting Review, 1 (1). pp. 23-36. ISSN 1675-4077
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Computer networks. Electronic information resources. Including the Internet and digital libraries Web applications World Wide Web. Web portals. Web site development Web services
spellingShingle	Computer networks. Electronic information resources. Including the Internet and digital libraries Web applications World Wide Web. Web portals. Web site development Web services Dennis, Taylor Nicky, Brownfield Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield
description	This study reports on an empirical investigation of accounting students' satisfaction with design features of websites they use for study purposes. An internet website evaluation service is sourced to establish a set of website design features. User satisfaction is measured by the surrogates of perceived usefulness (PU) and perceived ease of use (PEOU). To date, empirical studies of PU and PEOU have not been extended to the use of websites. Drawing on the instruments developed by Davis (1989) and replicated by Adams et al (1§92) and Subramanian (1994), this study administers a questionnaire to 92 second and third year undergraduate accounting students. The results give support to the hypothesis that each of the particular website features of contents, links, graphics, attractiveness, search engines, selling message and uniqueness is related to accounting students' PU of websites. By comparison, students' PEOU of websites was found to be largely unaffected by the importance they place on particular website features. The findings have practical implications for website developers who are contemplating design features to incorporate in their websites to best attract accounting students who are gathering information for assignments, projects and other study purposes.
format	Article
author	Dennis, Taylor Nicky, Brownfield
author_facet	Dennis, Taylor Nicky, Brownfield
author_sort	Dennis, Taylor
title	Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield
title_short	Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield
title_full	Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield
title_fullStr	Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield
title_full_unstemmed	Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield
title_sort	perceived usefulness and ease of use of websites : evidence of the impact of website design features / dennis taylor and nicky brownfield
publisher	Faculty of Accountancy & Accounting Research Institute (ARI)
publishDate	2002
url	http://ir.uitm.edu.my/id/eprint/13693/ http://ir.uitm.edu.my/id/eprint/13693/1/AJ_DENNIS%20TAYLOR%20MAR%2002.pdf
first_indexed	2023-09-18T22:50:11Z
last_indexed	2023-09-18T22:50:11Z
_version_	1777417492379992064

Perceived usefulness and ease of use of websites : evidence of the impact of website design features / Dennis Taylor and Nicky Brownfield

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