Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar

The purpose of this research is to investigate and analyse how a "thorough" research and concept design can improve the quality of our local film. Concept design can be most easily defmed by breaking the two words down to their individual meanings. In advertising, the term 'concept�...

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Bibliographic Details
Main Author:	Bahtiar, Ammar Fadhli
Format:	Student Project
Language:	English
Published:	Faculty of Art and Design 2015
Subjects:	Animated films Malaysia Commercial art. Advertising art
Online Access:	http://ir.uitm.edu.my/id/eprint/14178/ http://ir.uitm.edu.my/id/eprint/14178/1/TD_AMMAR%20FADHLI%20BAHTIAR%20AD%2015_5.pdf

id	uitm-14178
recordtype	eprints
spelling	uitm-141782017-10-09T07:40:27Z http://ir.uitm.edu.my/id/eprint/14178/ Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar Bahtiar, Ammar Fadhli Animated films Malaysia Commercial art. Advertising art The purpose of this research is to investigate and analyse how a "thorough" research and concept design can improve the quality of our local film. Concept design can be most easily defmed by breaking the two words down to their individual meanings. In advertising, the term 'concept' is a briefly stated clear idea around which ad or marketing campaign is organized. In a product development, concept is a clear, detailed description of the attributes and benefits of a new product that addresses the needs of the targeted customers. Concept is the reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea. Design is the collection of the ideas that help to serve a purpose. Concept design is common term used in an industrial design, architectural design and engineering but not always being used in our local film in Malaysia except for 3D animation film. Long before a single foot of film rolls, the actors step out of their trailers, or a dab of paint touches the first set~ designers and illustrators - with input from the director - work to define every aspect of the look of the film. It is an organic process, moving from the very general to the very specific through months of collaboration. Faculty of Art and Design 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14178/1/TD_AMMAR%20FADHLI%20BAHTIAR%20AD%2015_5.pdf Bahtiar, Ammar Fadhli (2015) Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Animated films Malaysia Commercial art. Advertising art
spellingShingle	Animated films Malaysia Commercial art. Advertising art Bahtiar, Ammar Fadhli Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar
description	The purpose of this research is to investigate and analyse how a "thorough" research and concept design can improve the quality of our local film. Concept design can be most easily defmed by breaking the two words down to their individual meanings. In advertising, the term 'concept' is a briefly stated clear idea around which ad or marketing campaign is organized. In a product development, concept is a clear, detailed description of the attributes and benefits of a new product that addresses the needs of the targeted customers. Concept is the reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea. Design is the collection of the ideas that help to serve a purpose. Concept design is common term used in an industrial design, architectural design and engineering but not always being used in our local film in Malaysia except for 3D animation film. Long before a single foot of film rolls, the actors step out of their trailers, or a dab of paint touches the first set~ designers and illustrators - with input from the director - work to define every aspect of the look of the film. It is an organic process, moving from the very general to the very specific through months of collaboration.
format	Student Project
author	Bahtiar, Ammar Fadhli
author_facet	Bahtiar, Ammar Fadhli
author_sort	Bahtiar, Ammar Fadhli
title	Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar
title_short	Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar
title_full	Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar
title_fullStr	Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar
title_full_unstemmed	Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar
title_sort	art departments: the importance of research and concept design in pre-production process in a film production / ammar fadhli bahtiar
publisher	Faculty of Art and Design
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/14178/ http://ir.uitm.edu.my/id/eprint/14178/1/TD_AMMAR%20FADHLI%20BAHTIAR%20AD%2015_5.pdf
first_indexed	2023-09-18T22:51:03Z
last_indexed	2023-09-18T22:51:03Z
_version_	1777417545906651136

Art Departments: the importance of research and concept design in pre-production process in a film production / Ammar Fadhli Bahtiar

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