Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid

Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid

Environmental friendly products and services have got more attention during recent years. Every year consumers and companies are becoming increasingly aware and concerned about the effect on our environment. One form of environmental friendly products is eco label which have got more relevance for t...

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Bibliographic Details
Main Author: Abdul Rasid, Harlina
Format: Thesis
Language:English
Published: 2014
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/14209/
http://ir.uitm.edu.my/id/eprint/14209/1/TD_HARLINA%20%20ABDUL%20RASID%20AD%2014_5.pdf
id uitm-14209
recordtype eprints
spelling uitm-142092016-07-13T06:47:24Z http://ir.uitm.edu.my/id/eprint/14209/ Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid Abdul Rasid, Harlina Malaysia Malaysia Environmental friendly products and services have got more attention during recent years. Every year consumers and companies are becoming increasingly aware and concerned about the effect on our environment. One form of environmental friendly products is eco label which have got more relevance for the consumers in the buying decisions and there are more product choose among them. In Malaysia, an eco label is still new. Government of Malaysia launched the eco label called MyHijau on December 2012. The MyHijau label is included product and services. MyHijau label will promotes a better understanding of environmentally safe purchase to consumers'. It will be a guide to consumers who are preferred to buy green product and use a green services. But is that Malaysia consumers' are ready for the eco label? Are they know that Malaysia have a eco label and did they recognize the eco label? The main purpose of the research is to study the about the eco label and did designing eco label can influence the consumers' purchase intention. 2014 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14209/1/TD_HARLINA%20%20ABDUL%20RASID%20AD%2014_5.pdf Abdul Rasid, Harlina (2014) Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid. Degree thesis, Universiti Teknologi MARA.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Malaysia
Malaysia
spellingShingle Malaysia
Malaysia
Abdul Rasid, Harlina
Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid
description Environmental friendly products and services have got more attention during recent years. Every year consumers and companies are becoming increasingly aware and concerned about the effect on our environment. One form of environmental friendly products is eco label which have got more relevance for the consumers in the buying decisions and there are more product choose among them. In Malaysia, an eco label is still new. Government of Malaysia launched the eco label called MyHijau on December 2012. The MyHijau label is included product and services. MyHijau label will promotes a better understanding of environmentally safe purchase to consumers'. It will be a guide to consumers who are preferred to buy green product and use a green services. But is that Malaysia consumers' are ready for the eco label? Are they know that Malaysia have a eco label and did they recognize the eco label? The main purpose of the research is to study the about the eco label and did designing eco label can influence the consumers' purchase intention.
format Thesis
author Abdul Rasid, Harlina
author_facet Abdul Rasid, Harlina
author_sort Abdul Rasid, Harlina
title Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid
title_short Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid
title_full Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid
title_fullStr Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid
title_full_unstemmed Designing eco label to influence consumer perchase intention / Harlina Abdul Rasid
title_sort designing eco label to influence consumer perchase intention / harlina abdul rasid
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/14209/
http://ir.uitm.edu.my/id/eprint/14209/1/TD_HARLINA%20%20ABDUL%20RASID%20AD%2014_5.pdf
first_indexed 2023-09-18T22:51:07Z
last_indexed 2023-09-18T22:51:07Z
_version_ 1777417550439645184

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