Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman

Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports...

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Main Author:	Othman, Nuraimi
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/14280/ http://ir.uitm.edu.my/id/eprint/14280/1/TM_NURAIMI%20OTHMAN%20SR%2014_5.pdf

id	uitm-14280
recordtype	eprints
spelling	uitm-142802016-08-19T02:18:42Z http://ir.uitm.edu.my/id/eprint/14280/ Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman Othman, Nuraimi Malaysia Malaysia Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports tourism event. This study examines and extends the empirical evidence of the relationships among the dimensions of service quality, spectators’ satisfaction and revisit intention. A new measurement model was developed, namely Sport Tourism Event Quality (STEQ) that links to examine the service quality relationship with spectators’ satisfaction and revisit intention.Confirmatory Factor Analysis (CFA) was performed to assess the validity and reliability of this instrument to examine the proposed dimensional structure. The STEQ comprises five dimensions of service quality: venue accessibility, crowd, security, contest and accommodation. Correlation and regression analyses were employed to examine the relationships among the five constructs. Using purposive sampling, data were collected from spectators (n = 372) who visited Kuching Waterfront to watch Sarawak Regatta. Crowd and venue accessibility was found to have the strongest relationship with spectators’ satisfaction. However, spectators’ satisfaction partially mediates the relationship between STEQ and revisit intention. This study has shown that the new measurement model of STEQ significantly explains spectators’ satisfaction and revisit intention to sports event. The finding of the present study provides methodological contributions and practical implications for further understanding of service quality in the context of sport event tourism. 2014 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14280/1/TM_NURAIMI%20OTHMAN%20SR%2014_5.pdf Othman, Nuraimi (2014) Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Malaysia
spellingShingle	Malaysia Malaysia Othman, Nuraimi Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
description	Sport tourism event can be differentiated from other events by looking at the basis of service provided. Research in measuring the service quality is important as it can provide strategies that would maximize efficiency and effectiveness in managing spectators’ satisfaction in the context of sports tourism event. This study examines and extends the empirical evidence of the relationships among the dimensions of service quality, spectators’ satisfaction and revisit intention. A new measurement model was developed, namely Sport Tourism Event Quality (STEQ) that links to examine the service quality relationship with spectators’ satisfaction and revisit intention.Confirmatory Factor Analysis (CFA) was performed to assess the validity and reliability of this instrument to examine the proposed dimensional structure. The STEQ comprises five dimensions of service quality: venue accessibility, crowd, security, contest and accommodation. Correlation and regression analyses were employed to examine the relationships among the five constructs. Using purposive sampling, data were collected from spectators (n = 372) who visited Kuching Waterfront to watch Sarawak Regatta. Crowd and venue accessibility was found to have the strongest relationship with spectators’ satisfaction. However, spectators’ satisfaction partially mediates the relationship between STEQ and revisit intention. This study has shown that the new measurement model of STEQ significantly explains spectators’ satisfaction and revisit intention to sports event. The finding of the present study provides methodological contributions and practical implications for further understanding of service quality in the context of sport event tourism.
format	Thesis
author	Othman, Nuraimi
author_facet	Othman, Nuraimi
author_sort	Othman, Nuraimi
title	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_short	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_full	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_fullStr	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_full_unstemmed	Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman
title_sort	examining the relationships among service quality, satisfaction and revisit intention to sarawak regatta / nuraimi othman
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/14280/ http://ir.uitm.edu.my/id/eprint/14280/1/TM_NURAIMI%20OTHMAN%20SR%2014_5.pdf
first_indexed	2023-09-18T22:51:16Z
last_indexed	2023-09-18T22:51:16Z
_version_	1777417560080252928

Examining the relationships among service quality, satisfaction and revisit intention to Sarawak Regatta / Nuraimi Othman

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