Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani

Smart card technology remains novel for customers and merchants, in spite of several attempts by financial institutions to deploy the technology on wide scale bases. Evolution of lifestyle makes card technology been important to provides an interesting relationship and interactions between consumer...

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Bibliographic Details
Main Author:	Md Jani, Mohd Roshadrimi
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Malaysia Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/14287/ http://ir.uitm.edu.my/id/eprint/14287/1/TD_MOHD%20ROSHADRIMI%20MD%20JANI%20AD%2015_5.pdf

id	uitm-14287
recordtype	eprints
spelling	uitm-142872016-07-19T04:28:30Z http://ir.uitm.edu.my/id/eprint/14287/ Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani Md Jani, Mohd Roshadrimi Malaysia Advertising Smart card technology remains novel for customers and merchants, in spite of several attempts by financial institutions to deploy the technology on wide scale bases. Evolution of lifestyle makes card technology been important to provides an interesting relationship and interactions between consumer and business than help to improve and simplify the process of payment. Melaka will become the first stage in the nation to implement electronic payment system in a few stages, an.d has acknowledge MyMelaka as the preferred choice of payment system in the historical city. MyMelaka payment systems ,wiII be implemented not only at the public transportation facilities in Melaka, but also covering theme parks, parking bays, as well as food and beverages outlets. The purpose of this study is to examine and analyze how advertising campaign can helps to promote the usage of MyMelalca Touch n' Go Cards. To research how to execute the advertising campaign, what direction and how to implement the idea of "Cashless City of Melaka". This paper also shows that MyMelaka Touch n' GO Smart Card technology can help between consumer and dealers in any sector such as transportation, food & restaurants, tourist spot, discussing at each step the opportunities and challenges. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14287/1/TD_MOHD%20ROSHADRIMI%20MD%20JANI%20AD%2015_5.pdf Md Jani, Mohd Roshadrimi (2015) Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani. Degree thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Advertising
spellingShingle	Malaysia Advertising Md Jani, Mohd Roshadrimi Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
description	Smart card technology remains novel for customers and merchants, in spite of several attempts by financial institutions to deploy the technology on wide scale bases. Evolution of lifestyle makes card technology been important to provides an interesting relationship and interactions between consumer and business than help to improve and simplify the process of payment. Melaka will become the first stage in the nation to implement electronic payment system in a few stages, an.d has acknowledge MyMelaka as the preferred choice of payment system in the historical city. MyMelaka payment systems ,wiII be implemented not only at the public transportation facilities in Melaka, but also covering theme parks, parking bays, as well as food and beverages outlets. The purpose of this study is to examine and analyze how advertising campaign can helps to promote the usage of MyMelalca Touch n' Go Cards. To research how to execute the advertising campaign, what direction and how to implement the idea of "Cashless City of Melaka". This paper also shows that MyMelaka Touch n' GO Smart Card technology can help between consumer and dealers in any sector such as transportation, food & restaurants, tourist spot, discussing at each step the opportunities and challenges.
format	Thesis
author	Md Jani, Mohd Roshadrimi
author_facet	Md Jani, Mohd Roshadrimi
author_sort	Md Jani, Mohd Roshadrimi
title	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_short	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_full	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_fullStr	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_full_unstemmed	Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
title_sort	promoting the use of smart cards technology in melaka / mohd roshadrimi md jani
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/14287/ http://ir.uitm.edu.my/id/eprint/14287/1/TD_MOHD%20ROSHADRIMI%20MD%20JANI%20AD%2015_5.pdf
first_indexed	2023-09-18T22:51:17Z
last_indexed	2023-09-18T22:51:17Z
_version_	1777417561112051712

Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani

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