The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri

The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase...

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Bibliographic Details
Main Author:	Mohd Shukri, Nur Shakirah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Malaysia Labels Packaging
Online Access:	http://ir.uitm.edu.my/id/eprint/14369/ http://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf

id	uitm-14369
recordtype	eprints
spelling	uitm-143692016-07-25T08:53:34Z http://ir.uitm.edu.my/id/eprint/14369/ The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri Mohd Shukri, Nur Shakirah Malaysia Labels Packaging The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase the product as consumers buy range of goods every day in the variety of packaging materials. Without packaging, the drinks will be easily affected by bacteria and other unwanted chemicals that can cause bad effect on its content and consumers health. Nowadays, there are many types of packaging in the market like paper, aluminum, plastic,wood, board,steel and especially glass as the infused drinks is placed in the jar. Packaging design is one of the key elements of marketing strategy for a product as it is the visual face that will be promoted and recognized by the customer. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf Mohd Shukri, Nur Shakirah (2015) The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri. Degree thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Labels Packaging
spellingShingle	Malaysia Labels Packaging Mohd Shukri, Nur Shakirah The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
description	The purpose if this research is to identify and analyze the effect of visual design on the label packaging design infused health drinks on consumer. Packaging plays important role for storage, protection for its taste,smell,look, provide relevant information and to influence consumer to purchase the product as consumers buy range of goods every day in the variety of packaging materials. Without packaging, the drinks will be easily affected by bacteria and other unwanted chemicals that can cause bad effect on its content and consumers health. Nowadays, there are many types of packaging in the market like paper, aluminum, plastic,wood, board,steel and especially glass as the infused drinks is placed in the jar. Packaging design is one of the key elements of marketing strategy for a product as it is the visual face that will be promoted and recognized by the customer.
format	Thesis
author	Mohd Shukri, Nur Shakirah
author_facet	Mohd Shukri, Nur Shakirah
author_sort	Mohd Shukri, Nur Shakirah
title	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_short	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_full	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_fullStr	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_full_unstemmed	The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri
title_sort	impact of infused health drinks packaging design on consumer / nur shakirah mohd shukri
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/14369/ http://ir.uitm.edu.my/id/eprint/14369/1/TD_NUR%20SHAKIRAH%20MOHD%20SHUKRI%20AD%2015_5.pdf
first_indexed	2023-09-18T22:51:28Z
last_indexed	2023-09-18T22:51:28Z
_version_	1777417572504829952

The impact of infused health drinks packaging design on consumer / Nur Shakirah Mohd Shukri

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