Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu

The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles among...

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Bibliographic Details
Main Author:	Nasfu, Shafiq Nazreen
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/14410/ http://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf

id	uitm-14410
recordtype	eprints
spelling	uitm-144102016-07-27T03:54:37Z http://ir.uitm.edu.my/id/eprint/14410/ Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu Nasfu, Shafiq Nazreen Malaysia Malaysia The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia. It is also part of ministry aspiration to make Malaysia a true sporting nation and this campaign is a good idea from government as a springboard to cultivate sporting success on the global playfield. To understand about the promoting this campaign, it is important to know what type of promoting that related to this campaign. The main problem for this campaign is lack of advertisement or another word is advertising, for an example like poster, bunting, banner, magazine ads, newspaper and TV commercial. These things are very important because this method can promote the campaign to the public. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia but the issue is this event only get support from people only who like to do sports and fitness activities while for those who do not like to active in this things, For sure this people will not join this event because they are not interested.At the end of this research, there have a suggestion and idea how to solve this problem and the important things that they should know what is necessary for a successful advertising campaign. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf Nasfu, Shafiq Nazreen (2015) Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu. Degree thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Malaysia
spellingShingle	Malaysia Malaysia Nasfu, Shafiq Nazreen Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
description	The purpose of this research is to promote a campaign about Fit Malaysia. This campaign was directed by Kementerian Belia dan Sukan (KBS) which is the brainchild of Khairy Jamaluddin, the Malaysian Minister for Youth and Sports. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia. It is also part of ministry aspiration to make Malaysia a true sporting nation and this campaign is a good idea from government as a springboard to cultivate sporting success on the global playfield. To understand about the promoting this campaign, it is important to know what type of promoting that related to this campaign. The main problem for this campaign is lack of advertisement or another word is advertising, for an example like poster, bunting, banner, magazine ads, newspaper and TV commercial. These things are very important because this method can promote the campaign to the public. Fit Malaysia aim to facilitate the adoption of healthy lifestyles amongst all Malaysia but the issue is this event only get support from people only who like to do sports and fitness activities while for those who do not like to active in this things, For sure this people will not join this event because they are not interested.At the end of this research, there have a suggestion and idea how to solve this problem and the important things that they should know what is necessary for a successful advertising campaign.
format	Thesis
author	Nasfu, Shafiq Nazreen
author_facet	Nasfu, Shafiq Nazreen
author_sort	Nasfu, Shafiq Nazreen
title	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_short	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_full	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_fullStr	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_full_unstemmed	Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu
title_sort	promoting fit malaysia campaign / shafiq nazreen nasfu
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/14410/ http://ir.uitm.edu.my/id/eprint/14410/1/TD_SHAFIQ%20NAZREEN%20NASFU%20AD%2015_5.pdf
first_indexed	2023-09-18T22:51:33Z
last_indexed	2023-09-18T22:51:33Z
_version_	1777417578186014720

Promoting fit Malaysia campaign / Shafiq Nazreen Nasfu

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