The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh

The history of cosmetics begins at least 60000 years of human history, and almost every society on earth. The first archaeological evidence of cosmetics usage is found in Ancient Egypt around 400 Be. Ancient Greek: and Roman also used cosmetic. Cosmetics were used ill Persia and what is today the m...

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Bibliographic Details
Main Author:	Salleh, Shahrul Shazeri
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/14421/ http://ir.uitm.edu.my/id/eprint/14421/1/TD_SHAHRUL%20SHAZERI%20SALLEH%20AD%2014_5.pdf

id	uitm-14421
recordtype	eprints
spelling	uitm-144212016-07-27T04:51:26Z http://ir.uitm.edu.my/id/eprint/14421/ The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh Salleh, Shahrul Shazeri Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics Malaysia The history of cosmetics begins at least 60000 years of human history, and almost every society on earth. The first archaeological evidence of cosmetics usage is found in Ancient Egypt around 400 Be. Ancient Greek: and Roman also used cosmetic. Cosmetics were used ill Persia and what is today the middle is from ancient periods. After Arab tribes converted to Islam and conquered those areas, in some area of cosmetics were only restricted if they were to disguise the real look in order to mislead or cause uncontrolled desire. In china people began to stain their fingernails with gum arabic, gelatin, beeswax and egg from around 300 around BC. In Japan, geisha also have their own cosmetic technique.(Anita Finley, The History of Cosmetics, 2007)". Cosmetics are special for women. Cosmetics include skin care products and makeup products. Some women use skin care products only, and some women use both skin care products and makeup products. There are many brands and types of cosmetics in the market so female consumers have many options. Some female consumers buy cosmetics because of brand, some buy cosmetics because of price, some buy cosmetics because of their friends' recommendations and others buy cosmetics because of packaging design. 2014 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14421/1/TD_SHAHRUL%20SHAZERI%20SALLEH%20AD%2014_5.pdf Salleh, Shahrul Shazeri (2014) The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh. Degree thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics Malaysia
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Cosmetics Malaysia Salleh, Shahrul Shazeri The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
description	The history of cosmetics begins at least 60000 years of human history, and almost every society on earth. The first archaeological evidence of cosmetics usage is found in Ancient Egypt around 400 Be. Ancient Greek: and Roman also used cosmetic. Cosmetics were used ill Persia and what is today the middle is from ancient periods. After Arab tribes converted to Islam and conquered those areas, in some area of cosmetics were only restricted if they were to disguise the real look in order to mislead or cause uncontrolled desire. In china people began to stain their fingernails with gum arabic, gelatin, beeswax and egg from around 300 around BC. In Japan, geisha also have their own cosmetic technique.(Anita Finley, The History of Cosmetics, 2007)". Cosmetics are special for women. Cosmetics include skin care products and makeup products. Some women use skin care products only, and some women use both skin care products and makeup products. There are many brands and types of cosmetics in the market so female consumers have many options. Some female consumers buy cosmetics because of brand, some buy cosmetics because of price, some buy cosmetics because of their friends' recommendations and others buy cosmetics because of packaging design.
format	Thesis
author	Salleh, Shahrul Shazeri
author_facet	Salleh, Shahrul Shazeri
author_sort	Salleh, Shahrul Shazeri
title	The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
title_short	The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
title_full	The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
title_fullStr	The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
title_full_unstemmed	The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh
title_sort	effect of the cosmetic packaging on consumer perception / shahrul shazeri salleh
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/14421/ http://ir.uitm.edu.my/id/eprint/14421/1/TD_SHAHRUL%20SHAZERI%20SALLEH%20AD%2014_5.pdf
first_indexed	2023-09-18T22:51:35Z
last_indexed	2023-09-18T22:51:35Z
_version_	1777417579817598976

The effect of the cosmetic packaging on consumer perception / Shahrul Shazeri Salleh

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