The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai

From years to years word of mouth has been very effective tool in marketing of business services. Recently due to the advancement of information technology it has given an even more powerful edge for this tool. This research reflects upon this new development of electronic word of mouth and asses...

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Main Authors:	Misran, Ain Nabila, Norjai, Farah Syahidah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2016
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/14645/ http://ir.uitm.edu.my/id/eprint/14645/1/PPb_AIN%20NABILA%20MISRAN%20BM%2016_5.pdf

id	uitm-14645
recordtype	eprints
spelling	uitm-146452016-09-08T01:43:43Z http://ir.uitm.edu.my/id/eprint/14645/ The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai Misran, Ain Nabila Norjai, Farah Syahidah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations From years to years word of mouth has been very effective tool in marketing of business services. Recently due to the advancement of information technology it has given an even more powerful edge for this tool. This research reflects upon this new development of electronic word of mouth and assesses its influence on customers purchasing decisions. The influence of electronic word of mouth (eWOM) on consumer intention has been known for a long time. This new way of communication might be more powerful in triggering purchasing behavior. This study has examined the influence of information influence, reviewer credibility, participation and persuasiveness of electronic word of mouth towards consumer purchasing behavior.From the findings it can be concluded that research objectives have been achieved. The result indicated that information influences, review credibility, participation and persuasiveness were significantly influences consumer purchasing behavior while the most important factor that influence consumer purchasing behavior is persuasiveness. Faculty of Business Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14645/1/PPb_AIN%20NABILA%20MISRAN%20BM%2016_5.pdf Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Misran, Ain Nabila Norjai, Farah Syahidah The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
description	From years to years word of mouth has been very effective tool in marketing of business services. Recently due to the advancement of information technology it has given an even more powerful edge for this tool. This research reflects upon this new development of electronic word of mouth and assesses its influence on customers purchasing decisions. The influence of electronic word of mouth (eWOM) on consumer intention has been known for a long time. This new way of communication might be more powerful in triggering purchasing behavior. This study has examined the influence of information influence, reviewer credibility, participation and persuasiveness of electronic word of mouth towards consumer purchasing behavior.From the findings it can be concluded that research objectives have been achieved. The result indicated that information influences, review credibility, participation and persuasiveness were significantly influences consumer purchasing behavior while the most important factor that influence consumer purchasing behavior is persuasiveness.
format	Student Project
author	Misran, Ain Nabila Norjai, Farah Syahidah
author_facet	Misran, Ain Nabila Norjai, Farah Syahidah
author_sort	Misran, Ain Nabila
title	The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
title_short	The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
title_full	The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
title_fullStr	The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
title_full_unstemmed	The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
title_sort	influences of electronic word of mouth towards consumer purchasing behavior / ain nabila misran farah and syahidah norjai
publisher	Faculty of Business Management
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/14645/ http://ir.uitm.edu.my/id/eprint/14645/1/PPb_AIN%20NABILA%20MISRAN%20BM%2016_5.pdf
first_indexed	2023-09-18T22:52:06Z
last_indexed	2023-09-18T22:52:06Z
_version_	1777417612228034560

The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai

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