Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin
The purpose of this study is to identify the factors that influence attitude of UiTM students towards online shopping. The research is based on a sample of 317 respondents. The results show that perceived ease of use, perceived usefulness, and perceived enjoyment have significant influence on att...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/14757/ http://ir.uitm.edu.my/id/eprint/14757/1/PPb_ANIS%20SYAHIRAH%20MAHYUDIN%20BM%2016_5.pdf |
| Summary: | The purpose of this study is to identify the factors that influence attitude of UiTM
students towards online shopping. The research is based on a sample of 317 respondents.
The results show that perceived ease of use, perceived usefulness, and perceived
enjoyment have significant influence on attitude of UiTM students towards online
shopping. While perceived risk do not give impact on attitude towards online shopping
among students from UiTM Kampus Bandaraya Melaka. The strongest relationship is
between perceived enjoyment towards attitude towards online shopping. |
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