Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin
The purpose of this study is to identify the factors that influence attitude of UiTM students towards online shopping. The research is based on a sample of 317 respondents. The results show that perceived ease of use, perceived usefulness, and perceived enjoyment have significant influence on att...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2016
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/14757/ http://ir.uitm.edu.my/id/eprint/14757/1/PPb_ANIS%20SYAHIRAH%20MAHYUDIN%20BM%2016_5.pdf |
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uitm-14757 |
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eprints |
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uitm-147572016-09-26T08:48:51Z http://ir.uitm.edu.my/id/eprint/14757/ Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin Mahyudin, Anis Syahirah Telemarketing. Internet marketing Malaysia The purpose of this study is to identify the factors that influence attitude of UiTM students towards online shopping. The research is based on a sample of 317 respondents. The results show that perceived ease of use, perceived usefulness, and perceived enjoyment have significant influence on attitude of UiTM students towards online shopping. While perceived risk do not give impact on attitude towards online shopping among students from UiTM Kampus Bandaraya Melaka. The strongest relationship is between perceived enjoyment towards attitude towards online shopping. Faculty of Business Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14757/1/PPb_ANIS%20SYAHIRAH%20MAHYUDIN%20BM%2016_5.pdf Mahyudin, Anis Syahirah (2016) Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Telemarketing. Internet marketing Malaysia |
| spellingShingle |
Telemarketing. Internet marketing Malaysia Mahyudin, Anis Syahirah Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin |
| description |
The purpose of this study is to identify the factors that influence attitude of UiTM
students towards online shopping. The research is based on a sample of 317 respondents.
The results show that perceived ease of use, perceived usefulness, and perceived
enjoyment have significant influence on attitude of UiTM students towards online
shopping. While perceived risk do not give impact on attitude towards online shopping
among students from UiTM Kampus Bandaraya Melaka. The strongest relationship is
between perceived enjoyment towards attitude towards online shopping. |
| format |
Student Project |
| author |
Mahyudin, Anis Syahirah |
| author_facet |
Mahyudin, Anis Syahirah |
| author_sort |
Mahyudin, Anis Syahirah |
| title |
Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin |
| title_short |
Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin |
| title_full |
Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin |
| title_fullStr |
Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin |
| title_full_unstemmed |
Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin |
| title_sort |
factors influence attitude of uitm students towards online shopping / anis syahirah mahyudin |
| publisher |
Faculty of Business Management |
| publishDate |
2016 |
| url |
http://ir.uitm.edu.my/id/eprint/14757/ http://ir.uitm.edu.my/id/eprint/14757/1/PPb_ANIS%20SYAHIRAH%20MAHYUDIN%20BM%2016_5.pdf |
| first_indexed |
2023-09-18T22:52:20Z |
| last_indexed |
2023-09-18T22:52:20Z |
| _version_ |
1777417626969964544 |