The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail

Competitive position is a firm's position relative to its competition in the market. Firms should identify its strengths to build on and weaknesses to overcome when formulating strategies for competitive advantage. Firms should seek out the best example or practice in the industry to improve a...

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Main Author:	Ismail, Shaira
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Pulau Pinang & and Pusat Penerbitan Universiti (UPENA) 2009
Subjects:	Planning. Business planning. Strategic planning Franchises (Retail trade)
Online Access:	http://ir.uitm.edu.my/id/eprint/14821/ http://ir.uitm.edu.my/id/eprint/14821/1/AJ_SHAIRA%20ISMAIL%20ESTEEM%2009.pdf

id	uitm-14821
recordtype	eprints
spelling	uitm-148212016-09-30T08:24:16Z http://ir.uitm.edu.my/id/eprint/14821/ The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail Ismail, Shaira Planning. Business planning. Strategic planning Franchises (Retail trade) Competitive position is a firm's position relative to its competition in the market. Firms should identify its strengths to build on and weaknesses to overcome when formulating strategies for competitive advantage. Firms should seek out the best example or practice in the industry to improve and assess where they stand on overall performance and benchmark their position in the industry. The aim of this research is to identify the factors and business strategies contributing to the firms' competitive advantage in order to secure and sustain itself in the franchise business. A set of questionnaire was developed and distributed to the selected franchisees. The survey results showed that the extremely important factors contributing to a company's competitive advantage are related to customers and products aspects. A business sustainable competitive advantage (SCA) is a combination of elements of the business strategies such as satisfying customers needs, franchisor and franchisee relationships, capitalizing on organizational resources, business location, marketing and promotional activities, product management, maintaining high quality of products and services, business management system and so forth. On the other hand, skills, business know how, self-confidence and capability would also give an implication to the entrepreneurs' decision making. A look at the discussion above indicates mainly on the business sustainable factors and competitive advantage. Universiti Teknologi MARA, Pulau Pinang & and Pusat Penerbitan Universiti (UPENA) 2009 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/14821/1/AJ_SHAIRA%20ISMAIL%20ESTEEM%2009.pdf Ismail, Shaira (2009) The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail. Esteem Academic Journal, 5 (2). pp. 39-60. ISSN 1675-7939
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Planning. Business planning. Strategic planning Franchises (Retail trade)
spellingShingle	Planning. Business planning. Strategic planning Franchises (Retail trade) Ismail, Shaira The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail
description	Competitive position is a firm's position relative to its competition in the market. Firms should identify its strengths to build on and weaknesses to overcome when formulating strategies for competitive advantage. Firms should seek out the best example or practice in the industry to improve and assess where they stand on overall performance and benchmark their position in the industry. The aim of this research is to identify the factors and business strategies contributing to the firms' competitive advantage in order to secure and sustain itself in the franchise business. A set of questionnaire was developed and distributed to the selected franchisees. The survey results showed that the extremely important factors contributing to a company's competitive advantage are related to customers and products aspects. A business sustainable competitive advantage (SCA) is a combination of elements of the business strategies such as satisfying customers needs, franchisor and franchisee relationships, capitalizing on organizational resources, business location, marketing and promotional activities, product management, maintaining high quality of products and services, business management system and so forth. On the other hand, skills, business know how, self-confidence and capability would also give an implication to the entrepreneurs' decision making. A look at the discussion above indicates mainly on the business sustainable factors and competitive advantage.
format	Article
author	Ismail, Shaira
author_facet	Ismail, Shaira
author_sort	Ismail, Shaira
title	The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail
title_short	The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail
title_full	The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail
title_fullStr	The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail
title_full_unstemmed	The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail
title_sort	sustainable competitive advantage: elements of business strategy for surviving in the franchising industry / shaira ismail
publisher	Universiti Teknologi MARA, Pulau Pinang & and Pusat Penerbitan Universiti (UPENA)
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/14821/ http://ir.uitm.edu.my/id/eprint/14821/1/AJ_SHAIRA%20ISMAIL%20ESTEEM%2009.pdf
first_indexed	2023-09-18T22:52:29Z
last_indexed	2023-09-18T22:52:29Z
_version_	1777417636263493632

The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail

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