A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin

Marketing is an element that very important to ensure the successful of an institution. To make sure the activities of marketing success so the marketers have to use the suitable promotional activities. They have five types of promotional tools such as advertising, personal selling; sell promotional...

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Bibliographic Details
Main Author:	Mohsin, Amirah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2011
Subjects:	Malaysia By product, profession, service, or industry,
Online Access:	http://ir.uitm.edu.my/id/eprint/14841/ http://ir.uitm.edu.my/id/eprint/14841/1/PPb_AMIRAH%20MOHSIN%20BM%2011_5.pdf

id	uitm-14841
recordtype	eprints
spelling	uitm-148412016-10-04T08:10:52Z http://ir.uitm.edu.my/id/eprint/14841/ A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin Mohsin, Amirah Malaysia By product, profession, service, or industry, Marketing is an element that very important to ensure the successful of an institution. To make sure the activities of marketing success so the marketers have to use the suitable promotional activities. They have five types of promotional tools such as advertising, personal selling; sell promotional, direct marketing and public relation. All this activities will help the Hotel Pontian make sure customer know about organization and help organization expand their business. This study conducted focusing on the “The Effectiveness of Advertising, Personal Selling and Sales Promotion on Promotional Activities of Hotel Pontian”. The main objectives of this study are (1) To determine the level of the effective of advertising, sales promotional and personal selling toward Hotel Pontian customer (2) To identify whether these promotional activities can create or develop brand awareness (3) To analyze and identify alternative that can be used to improve the effective promotional activities to encourage repeat purchase and make sure customer be loyal to Hotel Pontian. From this study I expected that from the promotional activities is important to organization. This study, provide more information to Hotel Pontian and they can use the researcher finding to improve their promotional activities. Faculty of Business Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14841/1/PPb_AMIRAH%20MOHSIN%20BM%2011_5.pdf Mohsin, Amirah (2011) A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia By product, profession, service, or industry,
spellingShingle	Malaysia By product, profession, service, or industry, Mohsin, Amirah A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
description	Marketing is an element that very important to ensure the successful of an institution. To make sure the activities of marketing success so the marketers have to use the suitable promotional activities. They have five types of promotional tools such as advertising, personal selling; sell promotional, direct marketing and public relation. All this activities will help the Hotel Pontian make sure customer know about organization and help organization expand their business. This study conducted focusing on the “The Effectiveness of Advertising, Personal Selling and Sales Promotion on Promotional Activities of Hotel Pontian”. The main objectives of this study are (1) To determine the level of the effective of advertising, sales promotional and personal selling toward Hotel Pontian customer (2) To identify whether these promotional activities can create or develop brand awareness (3) To analyze and identify alternative that can be used to improve the effective promotional activities to encourage repeat purchase and make sure customer be loyal to Hotel Pontian. From this study I expected that from the promotional activities is important to organization. This study, provide more information to Hotel Pontian and they can use the researcher finding to improve their promotional activities.
format	Student Project
author	Mohsin, Amirah
author_facet	Mohsin, Amirah
author_sort	Mohsin, Amirah
title	A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
title_short	A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
title_full	A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
title_fullStr	A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
title_full_unstemmed	A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
title_sort	study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of hotel pontian / amirah mohsin
publisher	Faculty of Business Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/14841/ http://ir.uitm.edu.my/id/eprint/14841/1/PPb_AMIRAH%20MOHSIN%20BM%2011_5.pdf
first_indexed	2023-09-18T22:52:31Z
last_indexed	2023-09-18T22:52:31Z
_version_	1777417639111426048

A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin

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