Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid

The study seeks to identify the determinants of hypermarket selection decision. A sample 315 customers at Mydin MITC Hypermarket, Ayer Keroh, Melaka had been selected for this study. The findings showed that the independent variables or factors that support the researchers’ hypothesis are variety of...

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Main Authors:	Mohamed Sapari, Jamal, Hamid, Mohamad Haikal Syamir
Format:	Student Project
Language:	English
Published:	Faculty of Administrative Science and Policy Studies 2014
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/14923/ http://ir.uitm.edu.my/id/eprint/14923/1/PPb_JAMAL%20MOHAMED%20SAPARI%20AM%2014_5.pdf

id	uitm-14923
recordtype	eprints
spelling	uitm-149232016-10-13T07:03:39Z http://ir.uitm.edu.my/id/eprint/14923/ Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid Mohamed Sapari, Jamal Hamid, Mohamad Haikal Syamir Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia The study seeks to identify the determinants of hypermarket selection decision. A sample 315 customers at Mydin MITC Hypermarket, Ayer Keroh, Melaka had been selected for this study. The findings showed that the independent variables or factors that support the researchers’ hypothesis are variety of product, price of product, quality of product, services by hypermarket, and location of hypermarket. All five factors determine their relationship with the factors that influence hypermarket selection decision among customer at Mydin MITC Hypermarket, Ayer Keroh, Melaka. Convenient sampling technique will be used in order to distribute the questionnaires to the selected respondents. Based on the finding, service by hypermarket is the most contributing factor that influences hypermarket selection decision. While, all the five factors (variety of product, price of product, quality of product, services by hypermarket, and location of hypermarket) have a significant relationship with the hypermarket selection decision. This is due to the result of correlation coefficient that has been used. In conclusion the study has been successfully implemented and shows that five factors have a relationship with hypermarket selection decision. Faculty of Administrative Science and Policy Studies 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14923/1/PPb_JAMAL%20MOHAMED%20SAPARI%20AM%2014_5.pdf Mohamed Sapari, Jamal and Hamid, Mohamad Haikal Syamir (2014) Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Mohamed Sapari, Jamal Hamid, Mohamad Haikal Syamir Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid
description	The study seeks to identify the determinants of hypermarket selection decision. A sample 315 customers at Mydin MITC Hypermarket, Ayer Keroh, Melaka had been selected for this study. The findings showed that the independent variables or factors that support the researchers’ hypothesis are variety of product, price of product, quality of product, services by hypermarket, and location of hypermarket. All five factors determine their relationship with the factors that influence hypermarket selection decision among customer at Mydin MITC Hypermarket, Ayer Keroh, Melaka. Convenient sampling technique will be used in order to distribute the questionnaires to the selected respondents. Based on the finding, service by hypermarket is the most contributing factor that influences hypermarket selection decision. While, all the five factors (variety of product, price of product, quality of product, services by hypermarket, and location of hypermarket) have a significant relationship with the hypermarket selection decision. This is due to the result of correlation coefficient that has been used. In conclusion the study has been successfully implemented and shows that five factors have a relationship with hypermarket selection decision.
format	Student Project
author	Mohamed Sapari, Jamal Hamid, Mohamad Haikal Syamir
author_facet	Mohamed Sapari, Jamal Hamid, Mohamad Haikal Syamir
author_sort	Mohamed Sapari, Jamal
title	Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid
title_short	Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid
title_full	Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid
title_fullStr	Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid
title_full_unstemmed	Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid
title_sort	determinants of hypermarket selection decision: a study at mydin mitc hypermarket ayer keroh, melaka / jamal mohamed sapari and mohamad haikal syamir hamid
publisher	Faculty of Administrative Science and Policy Studies
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/14923/ http://ir.uitm.edu.my/id/eprint/14923/1/PPb_JAMAL%20MOHAMED%20SAPARI%20AM%2014_5.pdf
first_indexed	2023-09-18T22:52:43Z
last_indexed	2023-09-18T22:52:43Z
_version_	1777417650794659840

Determinants of hypermarket selection decision: A study at Mydin MITC Hypermarket Ayer Keroh, Melaka / Jamal Mohamed Sapari and Mohamad Haikal Syamir Hamid

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