Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
The forces of globalisation in the business world today had pushed the local Small and Medium-sized Entrepreneurs (SMEs) in Malaysia to change their business mechanism and strategies in order to penetrate the global market. In view of the fact that business and business strategy now has becoming mor...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16098/ http://ir.uitm.edu.my/id/eprint/16098/1/TP_GHAZALI%20DAIMIN%20AD%2010_5.pdf |