An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah

An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah

This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has v...

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Main Author: Basrah, Noraliza
Format: Article
Language:English
Published: Kolej Cempaka Kenanga, UiTM Shah Alam 2000
Online Access:http://ir.uitm.edu.my/id/eprint/16158/
http://ir.uitm.edu.my/id/eprint/16158/1/AJ_NORALIZA%20BASRAH%20FJKCK%2000.pdf
id uitm-16158
recordtype eprints
spelling uitm-161582017-03-09T03:04:28Z http://ir.uitm.edu.my/id/eprint/16158/ An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah Basrah, Noraliza This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has ventured into the global market. The underlying questions are focused towards the firm's strategic encounter abroad. It is hoped that the summary content of the subject coursework may provide readers with some critical points towards facing the global impact within an industry. It includes the premise of study, an introduction to the firm studied, highlights of its critical success factors and strategic encounter abroad. The author finally outlines the findings into a set of resources being used by the firm for their own competitive advantages. Kolej Cempaka Kenanga, UiTM Shah Alam 2000 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16158/1/AJ_NORALIZA%20BASRAH%20FJKCK%2000.pdf Basrah, Noraliza (2000) An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah. Jurnal FAKULTAS: Jurnal Kolej Cempaka Kenanga (1). pp. 76-93. ISSN 1511-7472
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has ventured into the global market. The underlying questions are focused towards the firm's strategic encounter abroad. It is hoped that the summary content of the subject coursework may provide readers with some critical points towards facing the global impact within an industry. It includes the premise of study, an introduction to the firm studied, highlights of its critical success factors and strategic encounter abroad. The author finally outlines the findings into a set of resources being used by the firm for their own competitive advantages.
format Article
author Basrah, Noraliza
spellingShingle Basrah, Noraliza
An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
author_facet Basrah, Noraliza
author_sort Basrah, Noraliza
title An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_short An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_full An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_fullStr An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_full_unstemmed An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_sort insight into the global market penetration by a malaysian construction firm – evaluation of the construction industry in international markets / noraliza basrah
publisher Kolej Cempaka Kenanga, UiTM Shah Alam
publishDate 2000
url http://ir.uitm.edu.my/id/eprint/16158/
http://ir.uitm.edu.my/id/eprint/16158/1/AJ_NORALIZA%20BASRAH%20FJKCK%2000.pdf
first_indexed 2023-09-18T22:55:26Z
last_indexed 2023-09-18T22:55:26Z
_version_ 1777417822537777152

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