Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei

Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...

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Main Authors:	Bojei, Jamil, Abdul Aziz, Yuhanis, Hj Guliling, Hasnawati
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Sabah, Kota Kinabalu 2016
Online Access:	http://ir.uitm.edu.my/id/eprint/16435/ http://ir.uitm.edu.my/id/eprint/16435/1/AJ_HASNAWATI%20HJ%20GULILING%20BA%2016.pdf

id	uitm-16435
recordtype	eprints
spelling	uitm-164352019-04-25T07:58:59Z http://ir.uitm.edu.my/id/eprint/16435/ Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei Bojei, Jamil Abdul Aziz, Yuhanis Hj Guliling, Hasnawati Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this positioning mechanism is creating a positive image of the destination. Therefore, an understanding of what constitutes destination image that leads to tourist satisfaction and loyalty can help the nation to formulate marketing strategies and better position itself as a competitive destination. The purpose of this paper is to conceptualise the underlying dimensions of destination image that can influence tourist satisfaction and loyalty. Theoretically, this paper contributes to the body of knowledge by emphasising key antecedents affecting tourist behaviour. Practically, the research findings are of suggestive value to image building and destination planning for Malaysian tourist destinations. Universiti Teknologi MARA Sabah, Kota Kinabalu 2016 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16435/1/AJ_HASNAWATI%20HJ%20GULILING%20BA%2016.pdf Bojei, Jamil and Abdul Aziz, Yuhanis and Hj Guliling, Hasnawati (2016) Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei. Borneo Akademika, 1 (1). pp. 70-78. ISSN 2462-1641
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this positioning mechanism is creating a positive image of the destination. Therefore, an understanding of what constitutes destination image that leads to tourist satisfaction and loyalty can help the nation to formulate marketing strategies and better position itself as a competitive destination. The purpose of this paper is to conceptualise the underlying dimensions of destination image that can influence tourist satisfaction and loyalty. Theoretically, this paper contributes to the body of knowledge by emphasising key antecedents affecting tourist behaviour. Practically, the research findings are of suggestive value to image building and destination planning for Malaysian tourist destinations.
format	Article
author	Bojei, Jamil Abdul Aziz, Yuhanis Hj Guliling, Hasnawati
spellingShingle	Bojei, Jamil Abdul Aziz, Yuhanis Hj Guliling, Hasnawati Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
author_facet	Bojei, Jamil Abdul Aziz, Yuhanis Hj Guliling, Hasnawati
author_sort	Bojei, Jamil
title	Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
title_short	Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
title_full	Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
title_fullStr	Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
title_full_unstemmed	Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei
title_sort	destination image as a determinant of tourist satisfaction and loyalty / hasnawati hj guliling, yuhanis abdul aziz and jamil bojei
publisher	Universiti Teknologi MARA Sabah, Kota Kinabalu
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/16435/ http://ir.uitm.edu.my/id/eprint/16435/1/AJ_HASNAWATI%20HJ%20GULILING%20BA%2016.pdf
first_indexed	2023-09-18T22:56:04Z
last_indexed	2023-09-18T22:56:04Z
_version_	1777417861717819392

Destination image as a determinant of tourist satisfaction and loyalty / Hasnawati Hj Guliling, Yuhanis Abdul Aziz and Jamil Bojei

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