The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin

Research has suggested that exposure to the mass media has affected our perception of things. Previous studies have shown that women tend to internalise messages by the media more often than men, and this has led the industry to target young women as the subject of insecurity manipulation in order t...

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Main Authors:	Ezanie, Norshatilla, Tajuddin, Dewi
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Sabah, Kota Kinabalu 2016
Subjects:	Special topics, A-Z
Online Access:	http://ir.uitm.edu.my/id/eprint/16471/ http://ir.uitm.edu.my/id/eprint/16471/1/AJ_NORSHATILLA%20EZANIE%20BA%2016.pdf

id	uitm-16471
recordtype	eprints
spelling	uitm-164712019-06-10T07:19:39Z http://ir.uitm.edu.my/id/eprint/16471/ The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin Ezanie, Norshatilla Tajuddin, Dewi Special topics, A-Z Research has suggested that exposure to the mass media has affected our perception of things. Previous studies have shown that women tend to internalise messages by the media more often than men, and this has led the industry to target young women as the subject of insecurity manipulation in order to boost the sale of certain products. It has been suggested that exposure to mass media contents depicting a thin body as the ideal shape is linked with body image disturbance among women. A total of 200 Universiti Malaysia Sabah female students aged 18- 30 were randomly selected to participate in this study to test whether the exposure to today's mass media contents and advertisements has affected their perception of their own body image. The results demonstrate a significant impact of thin-ideal images in the media and advertisements on women's body image disturbance. Universiti Teknologi MARA Sabah, Kota Kinabalu 2016 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16471/1/AJ_NORSHATILLA%20EZANIE%20BA%2016.pdf Ezanie, Norshatilla and Tajuddin, Dewi (2016) The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin. Borneo Akademika, 1 (2). pp. 23-26. ISSN 2462-1641
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Special topics, A-Z
spellingShingle	Special topics, A-Z Ezanie, Norshatilla Tajuddin, Dewi The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
description	Research has suggested that exposure to the mass media has affected our perception of things. Previous studies have shown that women tend to internalise messages by the media more often than men, and this has led the industry to target young women as the subject of insecurity manipulation in order to boost the sale of certain products. It has been suggested that exposure to mass media contents depicting a thin body as the ideal shape is linked with body image disturbance among women. A total of 200 Universiti Malaysia Sabah female students aged 18- 30 were randomly selected to participate in this study to test whether the exposure to today's mass media contents and advertisements has affected their perception of their own body image. The results demonstrate a significant impact of thin-ideal images in the media and advertisements on women's body image disturbance.
format	Article
author	Ezanie, Norshatilla Tajuddin, Dewi
author_facet	Ezanie, Norshatilla Tajuddin, Dewi
author_sort	Ezanie, Norshatilla
title	The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_short	The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_full	The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_fullStr	The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_full_unstemmed	The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin
title_sort	relationship between the media and advertisement with body image perception among women / norshatilla ezanie and dewi tajuddin
publisher	Universiti Teknologi MARA Sabah, Kota Kinabalu
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/16471/ http://ir.uitm.edu.my/id/eprint/16471/1/AJ_NORSHATILLA%20EZANIE%20BA%2016.pdf
first_indexed	2023-09-18T22:56:09Z
last_indexed	2023-09-18T22:56:09Z
_version_	1777417866920853504

The relationship between the media and advertisement with body image perception among women / Norshatilla Ezanie and Dewi Tajuddin

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