Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi

In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are...

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Bibliographic Details
Main Author:	Mohd Rasdi, Aikal Liyani
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/16675/ http://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf

id	uitm-16675
recordtype	eprints
spelling	uitm-166752019-02-04T03:23:33Z http://ir.uitm.edu.my/id/eprint/16675/ Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi Mohd Rasdi, Aikal Liyani In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are becoming more conscious to purchase products and services which are environmentally friendly which, as a result, lead to the increasing demand for ‘green’ products and services. Companies across all sectors, hospitality sector included, try to make great strides toward instituting green practices and earn green certifications. Restaurants in Malaysia are following this trend and trying to implement green practices. This study investigated consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions. Quantitative approach with descriptive research design was used. Questionnaires were distributed to a convenient sample of 400 shoppers at some well-known hypermarkets and supermarkets in Shah Alam, such as Tesco, Giant, Mydin and SACC Mall. The results show that, consumer awareness, perception and attitude were slightly agreed about restaurant green practices. The findings of this study can help restaurant operators to better understand consumers’ demands and possible behaviour towards green practices. 2013-06 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf Mohd Rasdi, Aikal Liyani (2013) Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	In recent years, the need for environment protection, due to drastic global climate changes and unprecedented natural disasters, has become a prominent feature in the media. This has created great awareness among people to start preventing the environment from getting further damaged. Consumers are becoming more conscious to purchase products and services which are environmentally friendly which, as a result, lead to the increasing demand for ‘green’ products and services. Companies across all sectors, hospitality sector included, try to make great strides toward instituting green practices and earn green certifications. Restaurants in Malaysia are following this trend and trying to implement green practices. This study investigated consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions. Quantitative approach with descriptive research design was used. Questionnaires were distributed to a convenient sample of 400 shoppers at some well-known hypermarkets and supermarkets in Shah Alam, such as Tesco, Giant, Mydin and SACC Mall. The results show that, consumer awareness, perception and attitude were slightly agreed about restaurant green practices. The findings of this study can help restaurant operators to better understand consumers’ demands and possible behaviour towards green practices.
format	Thesis
author	Mohd Rasdi, Aikal Liyani
spellingShingle	Mohd Rasdi, Aikal Liyani Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
author_facet	Mohd Rasdi, Aikal Liyani
author_sort	Mohd Rasdi, Aikal Liyani
title	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_short	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_full	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_fullStr	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_full_unstemmed	Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi
title_sort	consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / aikal liyani mohd rasdi
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/16675/ http://ir.uitm.edu.my/id/eprint/16675/2/TM_AIKAL%20LIYANI%20MOHD%20RASDI%20HM%2013_5.pdf
first_indexed	2023-09-18T22:56:36Z
last_indexed	2023-09-18T22:56:36Z
_version_	1777417895618281472

Consumers’ awareness, perception and attitude towards restaurant green practices and its influence on behaviour intentions / Aikal Liyani Mohd Rasdi

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