Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi

Websites have been used as one of the main promotional items in marketing most of tourism products. This encourage governments all over the world to use websites as one of their marketing tools, and to have one to represent a national tourism product would be costly, nonetheless how effective is it...

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Main Author:	Razak @ Azmi, Mazturina Mohamed
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/16681/ http://ir.uitm.edu.my/id/eprint/16681/2/TM_MAZTURINA%20MOHAMED%20RAZAK%40AZMI%20HM%2013_5.pdf

id	uitm-16681
recordtype	eprints
spelling	uitm-166812019-02-04T01:01:49Z http://ir.uitm.edu.my/id/eprint/16681/ Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi Razak @ Azmi, Mazturina Mohamed Websites have been used as one of the main promotional items in marketing most of tourism products. This encourage governments all over the world to use websites as one of their marketing tools, and to have one to represent a national tourism product would be costly, nonetheless how effective is it compared to other non-official websites remains to be investigated. Therefore by using the Technology Acceptance Model (TAM) model, this study is to examine consumer’s perceived ease of use and perceived usefulness of a website in determining customers’ intention in visiting a tourism attraction. Two original criteria of TAM model was used in this study; future research utilizing an extended TAM to assess the user acceptance. Past researches have proven that the internet is an important influence on consumers’ behavior. The government’s website on homestay is the context of this study and a quantitative approach through distributing structured questionnaires were adopted. Questionnaires were distributed to about 400 participants that are visiting homestays in Selangor. Descriptive statistics and correlation test are used to analyze the data. This research will offer a better understanding on the effectiveness of the website in influencing tourists’ behavior towards a tourism product. Findings clearly revealed that TAM attributes in particular positively influenced consumers’ visit intention. Among these, perceived usefulness variable were to be the prime influencer compared to perceived usefulness of the website. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16681/2/TM_MAZTURINA%20MOHAMED%20RAZAK%40AZMI%20HM%2013_5.pdf Razak @ Azmi, Mazturina Mohamed (2013) Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Websites have been used as one of the main promotional items in marketing most of tourism products. This encourage governments all over the world to use websites as one of their marketing tools, and to have one to represent a national tourism product would be costly, nonetheless how effective is it compared to other non-official websites remains to be investigated. Therefore by using the Technology Acceptance Model (TAM) model, this study is to examine consumer’s perceived ease of use and perceived usefulness of a website in determining customers’ intention in visiting a tourism attraction. Two original criteria of TAM model was used in this study; future research utilizing an extended TAM to assess the user acceptance. Past researches have proven that the internet is an important influence on consumers’ behavior. The government’s website on homestay is the context of this study and a quantitative approach through distributing structured questionnaires were adopted. Questionnaires were distributed to about 400 participants that are visiting homestays in Selangor. Descriptive statistics and correlation test are used to analyze the data. This research will offer a better understanding on the effectiveness of the website in influencing tourists’ behavior towards a tourism product. Findings clearly revealed that TAM attributes in particular positively influenced consumers’ visit intention. Among these, perceived usefulness variable were to be the prime influencer compared to perceived usefulness of the website.
format	Thesis
author	Razak @ Azmi, Mazturina Mohamed
spellingShingle	Razak @ Azmi, Mazturina Mohamed Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi
author_facet	Razak @ Azmi, Mazturina Mohamed
author_sort	Razak @ Azmi, Mazturina Mohamed
title	Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi
title_short	Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi
title_full	Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi
title_fullStr	Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi
title_full_unstemmed	Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi
title_sort	assessing consumer behavior from a main website of tourism product / mazturina mohamed razak @ azmi
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/16681/ http://ir.uitm.edu.my/id/eprint/16681/2/TM_MAZTURINA%20MOHAMED%20RAZAK%40AZMI%20HM%2013_5.pdf
first_indexed	2023-09-18T22:56:37Z
last_indexed	2023-09-18T22:56:37Z
_version_	1777417896489648128

Assessing consumer behavior from a main website of tourism product / Mazturina Mohamed Razak @ Azmi

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