Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid

The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certificati...

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Main Authors:	Aziz, Muhamad Zaki, Hamid, Hazirah
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/16689/ http://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf

id	uitm-16689
recordtype	eprints
spelling	uitm-166892019-02-04T03:30:00Z http://ir.uitm.edu.my/id/eprint/16689/ Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid Aziz, Muhamad Zaki Hamid, Hazirah The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certification attributes that associated with expectation among the customers at the Hailam Kopitiam, Pappa Rich Kopitiam and Killiney Kopitiam in Shah Alam, Selangor. Using the quantitative approach, the experiences of four hundred and eight (408) customers were tapped. Through a series of descriptive and inferential statistic some meaningful insights on the issues of interest were obtained. Findings clearly revealed that trust, food quality and hygiene and safety are recognized as contributory factors that influenced customer expectation. Among these, food quality dimensions were to be the most important thing in customer expectation compared to trust and hygiene and safety. The result of this study has given some implications not only for the customers, but also for the business and managers of the kopitiam as a whole. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf Aziz, Muhamad Zaki and Hamid, Hazirah (2013) Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The importance of Halal food certification has increased as the number of Muslim populations boost. The use of halal certification is very important in helping customers especially Muslim in selecting the halal restaurant especially kopitiam. This study empirically investigates the halal certification attributes that associated with expectation among the customers at the Hailam Kopitiam, Pappa Rich Kopitiam and Killiney Kopitiam in Shah Alam, Selangor. Using the quantitative approach, the experiences of four hundred and eight (408) customers were tapped. Through a series of descriptive and inferential statistic some meaningful insights on the issues of interest were obtained. Findings clearly revealed that trust, food quality and hygiene and safety are recognized as contributory factors that influenced customer expectation. Among these, food quality dimensions were to be the most important thing in customer expectation compared to trust and hygiene and safety. The result of this study has given some implications not only for the customers, but also for the business and managers of the kopitiam as a whole.
format	Thesis
author	Aziz, Muhamad Zaki Hamid, Hazirah
spellingShingle	Aziz, Muhamad Zaki Hamid, Hazirah Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
author_facet	Aziz, Muhamad Zaki Hamid, Hazirah
author_sort	Aziz, Muhamad Zaki
title	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_short	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_full	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_fullStr	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_full_unstemmed	Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid
title_sort	customer expectation of halal certification at kopitiam in shah alam / muhamad zaki aziz and hazirah hamid
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/16689/ http://ir.uitm.edu.my/id/eprint/16689/2/PPm_MUHAMAD%20ZAKI%20AZIZ%20HM%2013_5.pdf
first_indexed	2023-09-18T22:56:38Z
last_indexed	2023-09-18T22:56:38Z
_version_	1777417897680830464

Customer expectation of halal certification at kopitiam in Shah Alam / Muhamad Zaki Aziz and Hazirah Hamid

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