Customers preferences of sense-based hotel’s guestroom attributes, experiences and satisfactions / Sharifah Norsabah Syed Abdullah
The purpose of this thesis is to determine the sense-based attributes that customers prefer in the five star hotel guestrooms. This study aims at contributing to the development of the knowledge regarding a sensory experience through quality management in the hotel industry. A quantitative approach...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16712/ http://ir.uitm.edu.my/id/eprint/16712/2/TM_SHARIFAH%20NORSABAH%20SYED%20ABDULLAH%20HM%2013_5.pdf |