An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah

This study explores the three web-specific dimensions, firstly, information/web content; secondly, communication/content quality and finally the technical merit/web design. It investigates the issues that make a website effective and explores the importance dimensions with respect to homestay touris...

Full description

Bibliographic Details
Main Authors:	Sabaruddin, Surya Ayu, Ahmad Harnaini @ Abdullah, Nor Hayati
Format:	Student Project
Language:	English
Published:	Faculty of Hotel & Tourism Management 2013
Online Access:	http://ir.uitm.edu.my/id/eprint/16714/ http://ir.uitm.edu.my/id/eprint/16714/1/PPm_SURYA%20AYU%20SABARUDDIN%20AND%20NOR%20HAYATI%20AHMAD%20HARNAINI%40ABDULLAH%20HM%2013_5.pdf

id	uitm-16714
recordtype	eprints
spelling	uitm-167142019-09-20T02:37:33Z http://ir.uitm.edu.my/id/eprint/16714/ An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah Sabaruddin, Surya Ayu Ahmad Harnaini @ Abdullah, Nor Hayati This study explores the three web-specific dimensions, firstly, information/web content; secondly, communication/content quality and finally the technical merit/web design. It investigates the issues that make a website effective and explores the importance dimensions with respect to homestay tourism websites. It briefly argued that these dimensions are unique to the website effectiveness and as such, has an implication on the web users decision to visit the attractions. This research functions is an initial step of an exploratory study to determine necessary dimension of the website effectiveness to define the concept. It then evaluates the advances research fronts in areas of effective marketing tools to attract future web browsers to actually visit the promoted attractions. A variety of standard methodologies were employed: a content review of the go2uhomestay website and a questionnaire survey of homestay tourism website users. All participants were users of website services to the trust. Demographic information was recorded for each participant. The findings from this study should be of value to the Government and tourism related bodies in terms of expanding their customer base and eventually promoting the national outstanding tourism attractions of the country. Finally, it presents recommendations for improvement of homestay tourism website effectiveness. Faculty of Hotel & Tourism Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16714/1/PPm_SURYA%20AYU%20SABARUDDIN%20AND%20NOR%20HAYATI%20AHMAD%20HARNAINI%40ABDULLAH%20HM%2013_5.pdf Sabaruddin, Surya Ayu and Ahmad Harnaini @ Abdullah, Nor Hayati (2013) An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This study explores the three web-specific dimensions, firstly, information/web content; secondly, communication/content quality and finally the technical merit/web design. It investigates the issues that make a website effective and explores the importance dimensions with respect to homestay tourism websites. It briefly argued that these dimensions are unique to the website effectiveness and as such, has an implication on the web users decision to visit the attractions. This research functions is an initial step of an exploratory study to determine necessary dimension of the website effectiveness to define the concept. It then evaluates the advances research fronts in areas of effective marketing tools to attract future web browsers to actually visit the promoted attractions. A variety of standard methodologies were employed: a content review of the go2uhomestay website and a questionnaire survey of homestay tourism website users. All participants were users of website services to the trust. Demographic information was recorded for each participant. The findings from this study should be of value to the Government and tourism related bodies in terms of expanding their customer base and eventually promoting the national outstanding tourism attractions of the country. Finally, it presents recommendations for improvement of homestay tourism website effectiveness.
format	Student Project
author	Sabaruddin, Surya Ayu Ahmad Harnaini @ Abdullah, Nor Hayati
spellingShingle	Sabaruddin, Surya Ayu Ahmad Harnaini @ Abdullah, Nor Hayati An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah
author_facet	Sabaruddin, Surya Ayu Ahmad Harnaini @ Abdullah, Nor Hayati
author_sort	Sabaruddin, Surya Ayu
title	An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah
title_short	An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah
title_full	An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah
title_fullStr	An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah
title_full_unstemmed	An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah
title_sort	evaluation of go2 homestay website: the website effectiveness and intention to visit / surya ayu sabaruddin and nor hayati ahmad harnaini @ abdullah
publisher	Faculty of Hotel & Tourism Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/16714/ http://ir.uitm.edu.my/id/eprint/16714/1/PPm_SURYA%20AYU%20SABARUDDIN%20AND%20NOR%20HAYATI%20AHMAD%20HARNAINI%40ABDULLAH%20HM%2013_5.pdf
first_indexed	2023-09-18T22:56:41Z
last_indexed	2023-09-18T22:56:41Z
_version_	1777417901305757696

An evaluation of go2 homestay website: the website effectiveness and intention to visit / Surya Ayu Sabaruddin and Nor Hayati Ahmad Harnaini @ Abdullah

Similar Items