Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy

Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy

This study focuses on work-related values of Thais and their potential effect on multinational operation. In an attempt to increase the success rate of expatriates working in Thailand, the key factors, cultural values and gender roles were studied using the Bern Role Scale. This research confirmed H...

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Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2005
Online Access:http://ir.uitm.edu.my/id/eprint/16745/
http://ir.uitm.edu.my/id/eprint/16745/
http://ir.uitm.edu.my/id/eprint/16745/1/AJ_JENNIFER%20ANN%20SWANSON%20JIBE%2005.pdf
id uitm-16745
recordtype eprints
spelling uitm-167452018-01-15T13:41:41Z http://ir.uitm.edu.my/id/eprint/16745/ Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy This study focuses on work-related values of Thais and their potential effect on multinational operation. In an attempt to increase the success rate of expatriates working in Thailand, the key factors, cultural values and gender roles were studied using the Bern Role Scale. This research confirmed Hofstede s earlier findings that individuals in Thailand score high on the feminine dimension, i.e., a need for affiliation as opposed to the masculine dimension, i.e., a need for achievement. Therefore, the implication to expatriates working in Thailand is, the locals will be responsive to managers who exhibit feminine qualities such as, loyalty and understanding. However, this study also found that although Thais did have a more feminine than masculine orientation, they did not have a significantly higher need for achievement. It is possible that as the economy continues to develop and become increasingly global in Thailand, values are indeed changing. Faculty of Business and Management ; UiTM Press 2005 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16745/1/AJ_JENNIFER%20ANN%20SWANSON%20JIBE%2005.pdf UNSPECIFIED (2005) Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy. Journal of International Business, Economics and Entrepreneurship (JIBE), 2 (1). pp. 63-77. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description This study focuses on work-related values of Thais and their potential effect on multinational operation. In an attempt to increase the success rate of expatriates working in Thailand, the key factors, cultural values and gender roles were studied using the Bern Role Scale. This research confirmed Hofstede s earlier findings that individuals in Thailand score high on the feminine dimension, i.e., a need for affiliation as opposed to the masculine dimension, i.e., a need for achievement. Therefore, the implication to expatriates working in Thailand is, the locals will be responsive to managers who exhibit feminine qualities such as, loyalty and understanding. However, this study also found that although Thais did have a more feminine than masculine orientation, they did not have a significantly higher need for achievement. It is possible that as the economy continues to develop and become increasingly global in Thailand, values are indeed changing.
format Article
title Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy
spellingShingle Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy
title_short Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy
title_full Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy
title_fullStr Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy
title_full_unstemmed Analyzing cultural and work related values in Thailand / Jennifer Ann Swanson, Kellyann Berube Kowalski and Matthew H. Roy
title_sort analyzing cultural and work related values in thailand / jennifer ann swanson, kellyann berube kowalski and matthew h. roy
publisher Faculty of Business and Management ; UiTM Press
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/16745/
http://ir.uitm.edu.my/id/eprint/16745/
http://ir.uitm.edu.my/id/eprint/16745/1/AJ_JENNIFER%20ANN%20SWANSON%20JIBE%2005.pdf
first_indexed 2023-09-18T22:56:46Z
last_indexed 2023-09-18T22:56:46Z
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