Saudi consumers' perceptions of foreign products / M. Sadiq Sohail
The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perce...
| Format: | Article |
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| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16746/ http://ir.uitm.edu.my/id/eprint/16746/ http://ir.uitm.edu.my/id/eprint/16746/1/AJ_M.%20SADIQ%20SOHAIL%20JIBE%2005.pdf |