Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah

The purpose of this research is to know the effectiveness of Public Relations in creating awareness among Petrosains customers. As information, Public Relation is a systematic effort to create and maintain goodwill of an organization’s various publics such as customers, employees, investors and also...

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Main Author:	Mohammed Hashbollah, Farina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Online Access:	http://ir.uitm.edu.my/id/eprint/16983/ http://ir.uitm.edu.my/id/eprint/16983/2/PPb_FARINA%20%20MOHAMMED%20HASHBOLLAH%20BM%2009_5.pdf

id	uitm-16983
recordtype	eprints
spelling	uitm-169832019-12-24T03:36:35Z http://ir.uitm.edu.my/id/eprint/16983/ Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah Mohammed Hashbollah, Farina The purpose of this research is to know the effectiveness of Public Relations in creating awareness among Petrosains customers. As information, Public Relation is a systematic effort to create and maintain goodwill of an organization’s various publics such as customers, employees, investors and also suppliers that usually through publicity and non-paid forms of communication. The main objective of this research is to identify whether Public Relation is an effective tool in creating awareness among customer at Petrosains. Otherwise, the objective of this research is to identify whether media is the most influencing tools in Public Relation and also to identify whether expert prescriber is the most influencing tools in Public Relation. The research is conducted by using non probability sampling and 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about the effectiveness of Public Relation in Petrosains in term of customer awareness, media and also staff or expert prescriber. The findings showed most of the customers were agree and satisfy that Petrosains has practiced effective Public Relations in creating awareness among its customers. Although the customers agree and satisfy with this, the company needs to improve and maintain the good way of its Public Relation if they want to build long-term relationship with their customers. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16983/2/PPb_FARINA%20%20MOHAMMED%20HASHBOLLAH%20BM%2009_5.pdf Mohammed Hashbollah, Farina (2009) Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The purpose of this research is to know the effectiveness of Public Relations in creating awareness among Petrosains customers. As information, Public Relation is a systematic effort to create and maintain goodwill of an organization’s various publics such as customers, employees, investors and also suppliers that usually through publicity and non-paid forms of communication. The main objective of this research is to identify whether Public Relation is an effective tool in creating awareness among customer at Petrosains. Otherwise, the objective of this research is to identify whether media is the most influencing tools in Public Relation and also to identify whether expert prescriber is the most influencing tools in Public Relation. The research is conducted by using non probability sampling and 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of question about the effectiveness of Public Relation in Petrosains in term of customer awareness, media and also staff or expert prescriber. The findings showed most of the customers were agree and satisfy that Petrosains has practiced effective Public Relations in creating awareness among its customers. Although the customers agree and satisfy with this, the company needs to improve and maintain the good way of its Public Relation if they want to build long-term relationship with their customers.
format	Student Project
author	Mohammed Hashbollah, Farina
spellingShingle	Mohammed Hashbollah, Farina Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
author_facet	Mohammed Hashbollah, Farina
author_sort	Mohammed Hashbollah, Farina
title	Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_short	Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_full	Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_fullStr	Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_full_unstemmed	Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah
title_sort	effectiveness of public relations in creating awareness among petrosains’s customers / farina mohammed hashbollah
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/16983/ http://ir.uitm.edu.my/id/eprint/16983/2/PPb_FARINA%20%20MOHAMMED%20HASHBOLLAH%20BM%2009_5.pdf
first_indexed	2023-09-18T22:57:18Z
last_indexed	2023-09-18T22:57:18Z
_version_	1777417939195002880

Effectiveness of public relations in creating awareness among Petrosains’s customers / Farina Mohammed Hashbollah

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