The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim

There a lot of critical issue occurs in insurance industry and the awareness toward insurance product still become insolvent issue for centuries. Insurance have exist for decade and being used to transfer the risk that may become a burden to the insured (Shah M., 2008).There are numerous of product...

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Main Author: Ibrahim, Fariz Syah Mohamed
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Online Access:http://ir.uitm.edu.my/id/eprint/16985/
http://ir.uitm.edu.my/id/eprint/16985/2/PPb_FARIZ%20SYAH%20%20MOHAMED%20IBRAHIM%20BM%2011_5.pdf
id uitm-16985
recordtype eprints
spelling uitm-169852019-11-13T02:44:12Z http://ir.uitm.edu.my/id/eprint/16985/ The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim Ibrahim, Fariz Syah Mohamed There a lot of critical issue occurs in insurance industry and the awareness toward insurance product still become insolvent issue for centuries. Insurance have exist for decade and being used to transfer the risk that may become a burden to the insured (Shah M., 2008).There are numerous of product in insurance industry that relates to every single industry or individual who burden to the risk exposed in the environment. The type of insurance would be different according to the type of risk exposed to the individual and organization. Insurance services consist of life insurance and non–life insurance. In life insurance includes term insurance, whole life insurance, and annuity. Meanwhile, for non-life insurance includes motor insurance, fire insurance, and house owner insurance and other. This research paper will be focused on what makes insurance highly demand on medical and health insurance. The researcher already did a simple discussion with expertise related to the topic and trying to find the proximate cause that effect consumer purchasing decision to medical and health insurance. The study will try to determine the main factors that contribute to the buying behavior of medical and health insurance. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16985/2/PPb_FARIZ%20SYAH%20%20MOHAMED%20IBRAHIM%20BM%2011_5.pdf Ibrahim, Fariz Syah Mohamed (2011) The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description There a lot of critical issue occurs in insurance industry and the awareness toward insurance product still become insolvent issue for centuries. Insurance have exist for decade and being used to transfer the risk that may become a burden to the insured (Shah M., 2008).There are numerous of product in insurance industry that relates to every single industry or individual who burden to the risk exposed in the environment. The type of insurance would be different according to the type of risk exposed to the individual and organization. Insurance services consist of life insurance and non–life insurance. In life insurance includes term insurance, whole life insurance, and annuity. Meanwhile, for non-life insurance includes motor insurance, fire insurance, and house owner insurance and other. This research paper will be focused on what makes insurance highly demand on medical and health insurance. The researcher already did a simple discussion with expertise related to the topic and trying to find the proximate cause that effect consumer purchasing decision to medical and health insurance. The study will try to determine the main factors that contribute to the buying behavior of medical and health insurance.
format Student Project
author Ibrahim, Fariz Syah Mohamed
spellingShingle Ibrahim, Fariz Syah Mohamed
The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
author_facet Ibrahim, Fariz Syah Mohamed
author_sort Ibrahim, Fariz Syah Mohamed
title The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_short The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_full The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_fullStr The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_full_unstemmed The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_sort study of consumer purchase decision on medical and health insurance in malacca / fariz syah mohamed ibrahim
publisher Faculty of Business and Management
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/16985/
http://ir.uitm.edu.my/id/eprint/16985/2/PPb_FARIZ%20SYAH%20%20MOHAMED%20IBRAHIM%20BM%2011_5.pdf
first_indexed 2023-09-18T22:57:18Z
last_indexed 2023-09-18T22:57:18Z
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