The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip
This research is conduct to carry out “THE DETERMINANT OF BRAND HERITAGE: FACTORS THAT INFLUENCING PROTON USER TO REPURCHASE OF PROTON’S CAR IN MALAYSIA”. The main objective is to determine the factor that affects the PROTON existing customers to repurchase of PROTON automobile while the additional...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17001/ http://ir.uitm.edu.my/id/eprint/17001/2/PPb_FATIN%20AYUNI%20%20FAIZUL%20BM%2014_5.pdf |
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uitm-17001 |
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| recordtype |
eprints |
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uitm-170012019-08-22T06:38:32Z http://ir.uitm.edu.my/id/eprint/17001/ The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip Faizul, Fatin Ayuni Samsularip, Nurul Shahadah This research is conduct to carry out “THE DETERMINANT OF BRAND HERITAGE: FACTORS THAT INFLUENCING PROTON USER TO REPURCHASE OF PROTON’S CAR IN MALAYSIA”. The main objective is to determine the factor that affects the PROTON existing customers to repurchase of PROTON automobile while the additional objective to determine the factor that has the most significant influence that makes PROTON existing customer to repurchase of Proton automobile. Besides, it consists of three factors that are brand heritage, perceived product quality and brand loyalty. The data for this research was to obtained from survey through questionnaire done to 150 of randomly respondents selected and was analysed statistical Packages analysed all data collected through question systematically for Social Science (SPSS). The conclusion for this study was the outcome from the data analysis and findings. Through the research, it shows based on correlation and descriptive statistic, a clear finding and result observed. The finding in this research hopefully will be of interest to Proton user of Malaysia especially from Royal Custom WPKL workers more willing to repurchase in Proton car. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17001/2/PPb_FATIN%20AYUNI%20%20FAIZUL%20BM%2014_5.pdf Faizul, Fatin Ayuni and Samsularip, Nurul Shahadah (2014) The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
This research is conduct to carry out “THE DETERMINANT OF BRAND HERITAGE: FACTORS THAT INFLUENCING PROTON USER TO REPURCHASE OF PROTON’S CAR IN MALAYSIA”. The main objective is to determine the factor that affects the PROTON existing customers to repurchase of PROTON automobile while the additional objective to determine the factor that has the most significant influence that makes PROTON existing customer to repurchase of Proton automobile. Besides, it consists of three factors that are brand heritage, perceived product quality and brand loyalty. The data for this research was to obtained from survey through questionnaire done to 150 of randomly respondents selected and was analysed statistical Packages analysed all data collected through question systematically for Social Science (SPSS). The conclusion for this study was the outcome from the data analysis and findings. Through the research, it shows based on correlation and descriptive statistic, a clear finding and result observed. The finding in this research hopefully will be of interest to Proton user of Malaysia especially from Royal Custom WPKL workers more willing to repurchase in Proton car. |
| format |
Student Project |
| author |
Faizul, Fatin Ayuni Samsularip, Nurul Shahadah |
| spellingShingle |
Faizul, Fatin Ayuni Samsularip, Nurul Shahadah The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip |
| author_facet |
Faizul, Fatin Ayuni Samsularip, Nurul Shahadah |
| author_sort |
Faizul, Fatin Ayuni |
| title |
The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip |
| title_short |
The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip |
| title_full |
The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip |
| title_fullStr |
The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip |
| title_full_unstemmed |
The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip |
| title_sort |
determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in malaysia / fatin ayuni faizul and nurul shahadah samsularip |
| publisher |
Faculty of Business and Management |
| publishDate |
2014 |
| url |
http://ir.uitm.edu.my/id/eprint/17001/ http://ir.uitm.edu.my/id/eprint/17001/2/PPb_FATIN%20AYUNI%20%20FAIZUL%20BM%2014_5.pdf |
| first_indexed |
2023-09-18T22:57:20Z |
| last_indexed |
2023-09-18T22:57:20Z |
| _version_ |
1777417941680128000 |